npr.org

Observed activities (76)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Stripe

98.26% • Stripe • Customer Interaction

OneTrust

97.74% • OneTrust • Consent Management

Piano Analytics

97.73% • Piano Software • Site Analytics

Google Tag

94.97% • Google • Advertising

Google Marketing Platform

93.92% • Google • Advertising

Piano

93.83% • Piano Software • Utilities

Optimizely

92.9% • Optimizely • Utilities

Google Static

92.07% • Google • Hosting

Permutive

91.82% • Permutive, Inc. • Advertising

10.

Google Recaptcha

90.65% • Google • Utilities

11.

PubMatic

90.61% • PubMatic, Inc. • Advertising

12.

mPulse

89.94% • Akamai Technologies • Site Analytics

13.

Amazon Advertising

89.63% • Amazon • Advertising

14.

cXense

86.07% • Cxense • Advertising

15.

Google Analytics

84.98% • Google • Site Analytics

16.

NetRatings SiteCensus

68.02% • Nielsen • Advertising

17.

Datadog

67.69% • Datadog • Utilities

18.

Cloudflare

40.83% • Cloudflare • Hosting

19.

Google APIs

35.21% • Google • Hosting

20.

JW Player

33.08% • JW Player • Audio/Video Player

21.

Google Fonts

29.35% • Google • Hosting

22.

Google

7.22% • Google • Advertising

23.

Crazy Egg

4.52% • Crazy Egg • Site Analytics

24.

ChartBeat

4.41% • ChartBeat • Site Analytics

25.

AppNexus

4.26% • Microsoft • Advertising

26.

Google Syndication

4.1% • Google • Advertising

27.

YouTube

3.68% • Google • Audio/Video Player

28.

ScoreCard Research Beacon

3.67% • comScore, Inc. • Site Analytics

29.

Google Play Services

3.44% • Google • Hosting

30.

Spotify

3.33% • Spotify • Audio/Video Player

31.

Akamai Technologies

3.24% • Akamai Technologies • Hosting

32.

Magnite

3.22% • Magnite • Advertising

33.

Google Analytics with signals

3.19% • Google • Advertising

34.

Index Exchange

3.15% • Index Exchange, Inc. • Advertising

35.

Lotame

3.1% • Lotame • Advertising

36.

Criteo

3.02% • Criteo • Advertising

37.

LiveRamp CMP

2.94% • LiveRamp • Consent Management

38.

LiveRamp

2.93% • LiveRamp • Advertising

39.

33Across

2.92% • 33Across • Advertising

40.

Google Photos

2.64% • Google • Hosting

41.

TradeDesk

2.44% • The Trade Desk • Advertising

42.

ID5 Sync

2.43% • ID5 Technology • Advertising

43.

Yahoo! Ad Manager Plus

2.32% • Verizon • Advertising

44.

Google AdServices

2.23% • Google • Advertising

45.

Adobe Audience Manager

2.23% • Adobe • Advertising

46.

X Corp.

2.06% • X Corp. • Social Media

47.

Epsilon

2.05% • Epsilon • Advertising

48.

Live Intent

2.04% • LiveIntent • Site Analytics

19.4

Trackers Per Page Load

2.5

Tracking Requests Per Page Load

1.66%

Trackers Requests / All Requests

0.29MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies