npr.org

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

94.26% • OneTrust • Consent Management

DoubleClick

92.58% • Google • Advertising

Google Tag

92.18% • Google • Advertising

Amazon Advertising

81.12% • Amazon • Advertising

PubMatic

80.89% • PubMatic, Inc. • Advertising

Piano Analytics

71.3% • Piano • Site Analytics

Stripe

70.26% • • Customer Interaction

mPulse

68.82% • Akamai Technologies • Site Analytics

Permutive

67.57% • Permutive, Inc. • Advertising

10.

Optimizely

67.36% • Optimizely • Site Analytics

11.

Piano

61.81% • Piano • Utilities

12.

Google Static

58.92% • Google • Hosting

13.

Google

56.72% • Google • Advertising

14.

cXense

56.04% • Cxense • Advertising

15.

Google Analytics

50.22% • Google • Site Analytics

16.

NetRatings SiteCensus

41.55% • Nielsen • Advertising

17.

Datadog

40.9% • Datadog • Utilities

18.

Cloudflare

35.23% • Cloudflare • Hosting

19.

Google Fonts

23.69% • Google • Hosting

20.

Google APIs

23.64% • Google • Hosting

21.

JW Player

22.71% • JW Player • Audio/Video Player

22.

ChartBeat

21.71% • ChartBeat • Site Analytics

23.

YouTube

4.58% • Google • Audio/Video Player

24.

Google Syndication

3.91% • Google • Advertising

25.

ScoreCard Research Beacon

3.59% • comScore, Inc. • Site Analytics

26.

AppNexus

3.54% • Microsoft • Advertising

27.

Google Photos

3.09% • Google • Hosting

28.

Rubicon

2.98% • The Rubicon Project, Limited • Advertising

29.

X Corp.

2.95% • X Corp. • Social Media

30.

Google Analytics with signals

2.93% • Google • Advertising

31.

Index Exchange

2.92% • Index Exchange, Inc. • Advertising

32.

Criteo

2.77% • Criteo • Advertising

33.

Google AdServices

2.67% • Google • Advertising

34.

Akamai Technologies

2.47% • Akamai Technologies • Hosting

35.

Spotify

2.25% • Spotify • Audio/Video Player

36.

33Across

2.14% • 33Across • Advertising

37.

LiveRamp

2.1% • LiveRamp • Advertising

38.

TradeDesk

2.06% • The Trade Desk • Advertising

39.

Facebook

2.06% • Meta • Advertising

40.

ID5 Sync

1.96% • ID5 Technology Ltd. • Site Analytics

41.

X Syndication

1.91% • X Corp. • Social Media

42.

Lotame

1.77% • Lotame • Advertising

43.

Moat

1.7% • Oracle • Advertising

44.

Google User Content

1.7% • Google • Hosting

Adobe Audience Manager

1.5% • Adobe • Advertising

47.

Live Intent

1.31% • LiveIntent • Site Analytics

48.

Yahoo! Ad Manager Plus

1.29% • Verizon • Advertising

15.02

Trackers Per Page Load

11.93

Tracking Requests Per Page Load

10.9%

Trackers Requests / All Requests

8.45MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies