npr.org

Observed activities (63)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
90.62% Google Advertising
2.
OneTrust
89.8% OneTrust Consent Management
3.
Stripe
87.45% Customer Interaction
4.
Optimizely
85.87% Optimizely Site Analytics
5.
Amazon Advertising
62.13% Amazon Advertising
6.
DoubleClick
57.58% Google Advertising
7.
Piano Analytics
55.99% Piano Site Analytics
8.
SOASTA mPulse
53.41% Akamai Technologies Site Analytics
9.
Permutive
52.67% Permutive, Inc. Advertising
10.
Google Static
52.36% Google Hosting
11.
Piano
51.07% Piano Essential
12.
Google
49.84% Google Advertising
13.
PubMatic
49.29% PubMatic, Inc. Advertising
14.
cXense
45.72% Cxense Advertising
15.
Google Analytics
43.71% Google Site Analytics
16.
NetRatings SiteCensus
34.8% Nielsen Advertising
17.
Cloudflare
30.92% Cloudflare Hosting
18.
ScoreCard Research Beacon
22.29% comScore, Inc. Site Analytics
19.
Google Fonts
22.26% Google Hosting
20.
ChartBeat
22.2% ChartBeat Site Analytics
21.
Google APIs
21.62% Google Hosting
22.
Facebook
21.38% Meta Advertising
23.
TradeDesk
20.67% The Trade Desk Advertising
24.
Snapchat For Business
20.44% Snap Technologies Advertising
25.
TikTok Analytics
20.27% ByteDance Inc Site Analytics
26.
JW Player
19.12% JW Player Audio/Video Player
27.
YouTube
5.02% Google Audio/Video Player
28.
Google AdServices
4.01% Google Advertising
29.
X Corp.
3.99% X Corp. Social Media
30.
Google Syndication
3.71% Google Advertising
31.
AppNexus
3.14% Microsoft Advertising
32.
Google Photos
3.13% Google Hosting
33.
Rubicon
2.68% The Rubicon Project, Limited Advertising
34.
Google User Content
2.5% Google Hosting
35.
Akamai Technologies
2.44% Akamai Technologies Hosting
36.
Index Exchange
2.41% Index Exchange, Inc. Advertising
37.
Google Analytics with signals
2.41% Google Advertising
38.
Spotify
2.38% Spotify Audio/Video Player
39.
Criteo
2.31% Criteo Advertising
40.
X Syndication
2.12% X Corp. Social Media
41.
LiveRamp
1.84% LiveRamp Advertising
42.
Tapad
1.68% Telenor Group Advertising
43.
ID5 Sync
1.67% ID5 Technology Ltd. Site Analytics
44.
33Across
1.62% 33Across Advertising
45.
Adobe Audience Manager
1.62% Adobe Advertising
46.
Moat
1.61% Oracle Advertising
47.
Instagram
1.46% Meta Misc
48.
Lotame
1.46% Lotame Advertising

13.98

Trackers Per Page Load

12.59

Tracking Requests Per Page Load

11.26%

Trackers Requests / All Requests

12.13MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies