npr.org

1.

Stripe

98.75% • Stripe • Customer Interaction

2.

Piano Analytics

97.93% • Piano Software • Site Analytics

3.

OneTrust

97.27% • OneTrust • Consent Management

4.

Google Tag

94.96% • Google • Advertising

5.

Google Marketing Platform

93.71% • Google • Advertising

6.

Optimizely

92.92% • Optimizely • Utilities

7.

Google Static

92.11% • Google • Hosting

8.

Permutive

91.73% • Permutive, Inc. • Advertising

9.

Google Recaptcha

91.61% • Google • Utilities

10.

Piano

91.58% • Piano Software • Utilities

11.

PubMatic

90.38% • PubMatic, Inc. • Advertising

12.

mPulse

89.67% • Akamai Technologies • Site Analytics

13.

Amazon Advertising

89.53% • Amazon • Advertising

14.

cXense

86.1% • Cxense • Advertising

15.

Google Analytics

85.54% • Google • Site Analytics

16.

NetRatings SiteCensus

66.82% • Nielsen • Advertising

17.

Datadog

66.42% • Datadog • Utilities

18.

Google APIs

34.48% • Google • Hosting

19.

JW Player

33.83% • JW Player • Audio/Video Player

20.

Cloudflare

13.29% • Cloudflare • Hosting

21.

Google Fonts

11.32% • Google • Hosting

22.

Google

7.88% • Google • Advertising

23.

YouTube

4.42% • Google • Audio/Video Player

24.

Google Play Services

4.21% • Google • Hosting

25.

Crazy Egg

4.03% • Crazy Egg • Site Analytics

26.

AppNexus

3.93% • Microsoft • Advertising

27.

Google Syndication

3.68% • Google • Advertising

28.

ChartBeat

3.58% • ChartBeat • Site Analytics

29.

Google Photos

3.56% • Google • Hosting

30.

X Corp.

3.44% • X Corp. • Social Media

31.

ScoreCard Research Beacon

3.27% • comScore, Inc. • Site Analytics

32.

Magnite

2.99% • Magnite • Advertising

33.

X Syndication

2.96% • X Corp. • Social Media

34.

Index Exchange

2.92% • Index Exchange, Inc. • Advertising

35.

Spotify

2.91% • Spotify • Audio/Video Player

36.

Lotame

2.86% • Lotame • Advertising

37.

Akamai Technologies

2.84% • Akamai Technologies • Hosting

38.

Google Analytics with signals

2.82% • Google • Advertising

39.

Criteo

2.8% • Criteo • Advertising

40.

LiveRamp CMP

2.8% • LiveRamp • Consent Management

41.

LiveRamp

2.8% • LiveRamp • Advertising

42.

33Across

2.76% • 33Across • Advertising

43.

ID5 Sync

2.31% • ID5 Technology • Advertising

44.

TradeDesk

2.26% • The Trade Desk • Advertising

45.

Google AdServices

2.24% • Google • Advertising

46.

Yahoo! Ad Manager Plus

2.18% • Verizon • Advertising

47.

Adobe Audience Manager

2.12% • Adobe • Advertising

48.

sovrn

1.94% • Sovrn Holdings Inc • Advertising

49.

Live Intent

1.9% • LiveIntent • Site Analytics

50.

Tapad

1.6% • Telenor Group • Advertising

51.

Bidswitch

1.53% • Criteo • Advertising

52.

ShareThrough

1.53% • Sharethrough, Inc • Advertising

53.

Epsilon

1.52% • Epsilon • Advertising

54.

SMART AdServer

1.46% • Smart Adserver • Advertising

55.

Rhythmone Beacon

1.45% • RhythmOne, LLC • Advertising

56.

Beeswax

1.42% • Beeswax • Advertising

57.

Connatix

1.39% • Connatix Native Exchange • Advertising

58.

StickyAds

1.37% • Comcast • Advertising

59.

LinkedIn Ads

1.33% • Microsoft • Advertising

60.

OpenX

1.32% • OpenX Software Ltd. • Advertising

61.

Google User Content

1.3% • Google • Hosting

62.

StackAdapt

1.29% • StackAdapt • Advertising

63.

Dotomi

1.24% • Conversant • Advertising

64.

Outbrain

1.24% • Outbrain • Advertising

65.

Media.net

1.19% • Media.net • Advertising

66.

Aggregate Knowledge

1.18% • TransUnion • Advertising

67.

Turn Inc.

1.17% • Singtel • Advertising

68.

Microsoft Advertising

1.17% • Microsoft • Advertising

69.

Adform

1.12% • Adform • Advertising

70.

Facebook

1.09% • Meta • Advertising

71.

Adelphic

1.06% • Viant • Site Analytics

72.

OneTag

1.01% • OneTag • Advertising

73.

Simpli.fi

1.01% • Simplifi Holdings Inc. • Advertising