npr.org

Observed activities (46)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

98.04% • Google • Advertising

Stripe

97.42% • • Customer Interaction

OneTrust

97.29% • OneTrust • Consent Management

Piano Analytics

97.17% • Piano • Site Analytics

Google Marketing Platform

95.66% • Google • Advertising

Optimizely

95.38% • Optimizely • Site Analytics

Permutive

94.8% • Permutive, Inc. • Advertising

mPulse

94.27% • Akamai Technologies • Site Analytics

Google Recaptcha

90.78% • Google • Utilities

10.

Google Static

90.06% • Google • Hosting

11.

Piano

85.28% • Piano • Utilities

12.

PubMatic

78.51% • PubMatic, Inc. • Advertising

13.

cXense

77.97% • Cxense • Advertising

14.

Amazon Advertising

77.35% • Amazon • Advertising

15.

Google Analytics

65.37% • Google • Site Analytics

16.

Cloudflare

56.97% • Cloudflare • Hosting

17.

NetRatings SiteCensus

56.11% • Nielsen • Advertising

18.

Datadog

54.98% • Datadog • Utilities

19.

Google Fonts

37.06% • Google • Hosting

20.

Google APIs

31.3% • Google • Hosting

21.

JW Player

29.13% • JW Player • Audio/Video Player

22.

Google

8.68% • Google • Advertising

23.

Google Play Services

5.91% • Google • Hosting

24.

Crazy Egg

4.31% • Crazy Egg • Site Analytics

25.

YouTube

4.07% • Google • Audio/Video Player

26.

Google Photos

3.07% • Google • Hosting

27.

AppNexus

3.03% • Microsoft • Advertising

28.

ChartBeat

2.92% • ChartBeat • Site Analytics

29.

Google Syndication

2.84% • Google • Advertising

30.

X Corp.

2.8% • X Corp. • Social Media

31.

ScoreCard Research Beacon

2.78% • comScore, Inc. • Site Analytics

32.

Rubicon

2.31% • The Rubicon Project, Limited • Advertising

33.

Index Exchange

2.3% • Index Exchange, Inc. • Advertising

34.

33Across

2.24% • 33Across • Advertising

35.

Lotame

2.09% • Lotame • Advertising

36.

Epsilon

2.03% • Epsilon • Advertising

37.

Criteo

1.99% • Criteo • Advertising

38.

LiveRamp CMP

1.98% • LiveRamp • Consent Management

39.

TradeDesk

1.97% • The Trade Desk • Advertising

40.

Spotify

1.93% • Spotify • Audio/Video Player

41.

Akamai Technologies

1.92% • Akamai Technologies • Hosting

42.

LiveRamp

1.83% • LiveRamp • Advertising

43.

X Syndication

1.77% • X Corp. • Social Media

44.

ID5 Sync

1.74% • ID5 Technology • Advertising

45.

Google Analytics with signals

1.21% • Google • Advertising

46.

sovrn

1.15% • Sovrn Holdings Inc • Advertising

18.16

Trackers Per Page Load

3.24

Tracking Requests Per Page Load

2.23%

Trackers Requests / All Requests

8.6MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies