npr.org

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

97.01% • OneTrust • Consent Management

Google Tag

96.8% • Google • Advertising

Stripe

95.43% • • Customer Interaction

Piano Analytics

95.18% • Piano • Site Analytics

DoubleClick

94.9% • Google • Advertising

Optimizely

92.79% • Optimizely • Site Analytics

Permutive

92.07% • Permutive, Inc. • Advertising

mPulse

91.46% • Akamai Technologies • Site Analytics

Google Static

84.61% • Google • Hosting

10.

PubMatic

82.69% • PubMatic, Inc. • Advertising

11.

Piano

82.18% • Piano • Utilities

12.

Amazon Advertising

81.76% • Amazon • Advertising

13.

Google

78.18% • Google • Advertising

14.

cXense

76.97% • Cxense • Advertising

15.

Google Recaptcha

73.26% • Google • Utilities

16.

Google Analytics

66.51% • Google • Site Analytics

17.

NetRatings SiteCensus

61.13% • Nielsen • Advertising

18.

Datadog

59.78% • Datadog • Utilities

19.

Cloudflare

55.2% • Cloudflare • Hosting

20.

Google APIs

35.84% • Google • Hosting

21.

JW Player

33.53% • JW Player • Audio/Video Player

22.

Google Fonts

27.53% • Google • Hosting

23.

Google Play Services

5.56% • Google • Hosting

24.

ChartBeat

5.14% • ChartBeat • Site Analytics

25.

Crazy Egg

4.91% • Crazy Egg • Site Analytics

26.

YouTube

3.78% • Google • Audio/Video Player

27.

Google Syndication

3.75% • Google • Advertising

28.

ScoreCard Research Beacon

3.47% • comScore, Inc. • Site Analytics

29.

AppNexus

3.44% • Microsoft • Advertising

30.

Google Photos

2.89% • Google • Hosting

31.

Rubicon

2.66% • The Rubicon Project, Limited • Advertising

32.

Index Exchange

2.66% • Index Exchange, Inc. • Advertising

33.

33Across

2.6% • 33Across • Advertising

34.

Lotame

2.57% • Lotame • Advertising

35.

X Corp.

2.54% • X Corp. • Social Media

36.

Akamai Technologies

2.52% • Akamai Technologies • Hosting

37.

Spotify

2.51% • Spotify • Audio/Video Player

38.

Epsilon

2.46% • Epsilon • Advertising

39.

Criteo

2.42% • Criteo • Advertising

40.

LiveRamp

2.15% • LiveRamp • Advertising

41.

ID5 Sync

2.03% • ID5 Technology • Advertising

42.

TradeDesk

2.03% • The Trade Desk • Advertising

43.

Google Analytics with signals

1.96% • Google • Advertising

44.

X Syndication

1.89% • X Corp. • Social Media

45.

Moat

1.73% • Oracle • Advertising

46.

Yahoo! Ad Manager Plus

1.21% • Verizon • Advertising

47.

Adobe Audience Manager

1.2% • Adobe • Advertising

48.

sovrn

1.14% • Sovrn Holdings Inc • Advertising

18.81

Trackers Per Page Load

6.24

Tracking Requests Per Page Load

4.58%

Trackers Requests / All Requests

8.31MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies