open.ac.uk

1.

Adobe Dynamic Tag Management

82.56% • Adobe • Essential

2.

Adobe Audience Manager

77.79% • Adobe • Advertising

3.

Google Tag Manager

64.54% • Google • Essential

4.

Adobe Experience Cloud

27.72% • Adobe • Site Analytics

5.

Optimizely

25.75% • Optimizely • Site Analytics

6.

Google Analytics

20.58% • Google • Site Analytics

7.

Google APIs

13.55% • Google • Hosting

8.

AppDynamics

9.63% • AppDynamics • Site Analytics

9.

Google Analytics with signals

7.6% • Google • Advertising

10.

Google

6.98% • Google • Advertising

11.

Google Static

6.11% • Google • Hosting

12.

Gigya

5.77% • SAP • Site Analytics

13.

JW Player

5.53% • JW Player • Audio/Video Player

14.

Google Syndication

3.91% • Google • Advertising

15.

Google Fonts

3.32% • Google • Hosting

16.

DoubleClick

3.02% • Google • Advertising

17.

SiteImprove Analytics

2.5% • Siteimprove • Site Analytics

18.

New Relic

2.47% • New Relic • Site Analytics

19.

YouTube

2.29% • Google • Audio/Video Player

20.

Qualtrics

1.97% • Qualtrics • Site Analytics

21.

jQuery

1.92% • JS Foundation • Hosting

22.

Facebook

1.84% • Meta • Advertising

23.

ScoreCard Research Beacon

1.46% • comScore, Inc. • Site Analytics

24.

TikTok Analytics

1.44% • ByteDance Inc • Site Analytics

25.

Microsoft Advertising

1.31% • Microsoft • Advertising

26.

AppNexus

1.28% • Microsoft • Advertising

27.

Snapchat For Business

1.24% • Snap Technologies • Advertising

28.

X Corp.

1.16% • X Corp. • Social Media

29.

LinkedIn Analytics

1.05% • Microsoft • Site Analytics