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parade.com

Observed activities (51)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
93.72% • Google • Essential
2.
Adobe Typekit
92.99% • Adobe • Essential
3.
Amazon Advertising
91.14% • Amazon • Advertising
4.
DoubleClick
91.03% • Google • Advertising
5.
Live Intent
89.46% • LiveIntent • Site Analytics
6.
Google Analytics
88.96% • Google • Site Analytics
7.
DoubleVerify
88.36% • DoubleVerify • Advertising
8.
Google Fonts
84.35% • Google • CDN
9.
ScoreCard Research Beacon
74.55% • comScore, Inc. • Site Analytics
10.
DataDome
62.71% • DataDome • Site Analytics
11.
Brandmetrics.com
54.35% • • Advertising
12.
Parse.ly
53.72% • Parse.ly • Site Analytics
13.
Bombora
52.19% • Bombora • Site Analytics
14.
SkimLinks
51.75% • SkimLinks • Advertising
15.
Cloudflare Insights
47.46% • Cloudflare • Site Analytics
16.
Facebook
46.06% • Meta • Advertising
17.
PubMatic
45.85% • PubMatic, Inc. • Advertising
18.
Index Exchange
45.22% • Index Exchange, Inc. • Advertising
19.
Yahoo!
44.73% • Verizon • Site Analytics
20.
AppNexus
44.54% • Microsoft • Advertising
21.
Rubicon
44.54% • The Rubicon Project, Limited • Advertising
22.
sovrn
44.4% • Sovrn Holdings Inc • Advertising
23.
33Across
44.3% • 33Across • Advertising
24.
TradeDesk
44.22% • The Trade Desk • Advertising
25.
Bidswitch
44.17% • Criteo • Advertising
26.
PulsePoint
43.85% • PulsePoint, Inc. • Advertising
27.
Kargo
43.77% • Kargo • Advertising
28.
Teads
39.18% • Teads • Advertising
29.
Outbrain
34.65% • Outbrain • Advertising
30.
LiveRamp
30.56% • Acxiom • Advertising
31.
Sourcepoint CMP
25.6% • Sourcepoint • Consent Management
32.
Hotjar
17.93% • Hotjar • Site Analytics
33.
Google
9.37% • Google • Advertising
34.
Google Static
5.83% • Google • CDN
35.
Google APIs
4.13% • Google • CDN
36.
Instagram
3.74% • Meta • Misc
37.
Facebook Social Graph
3.51% • Meta • Social Media
38.
YouTube
3.29% • Google • Audio/Video Player
39.
Google Photos
2.85% • Google • CDN
40.
X Corp.
1.87% • X Corp. • Social Media
41.
Lotame
1.72% • Lotame • Advertising
42.
Permutive
1.61% • Permutive, Inc. • Advertising
43.
ID5 Sync
1.43% • ID5 Technology Ltd. • Site Analytics
44.
TripleLift
1.37% • TripleLift, Inc. • Advertising
45.
Google Syndication
1.33% • Google • Advertising
46.
JW Player
1.2% • JW Player • Audio/Video Player
47.
Amazon CDN
1.12% • Amazon • CDN
48.
Integral Ad Science
1.09% • Integral Ad Science, Inc. • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

20.37

Trackers Per Page Load

12.28

Tracking Requests Per Page Load

11.96%

Trackers Requests / All Requests

1.16MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies