purdue.edu

Observed activities (52)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

80.11% • Google • Advertising

Adobe Typekit

77.0% • Adobe • Utilities

Google

64.36% • Google • Advertising

fontawesome.com

59.49% • • Hosting

Google Marketing Platform

47.26% • Google • Advertising

Google Syndication

43.13% • Google • Advertising

Index Exchange

42.25% • Index Exchange, Inc. • Advertising

PubMatic

36.16% • PubMatic, Inc. • Advertising

Google Fonts

23.63% • Google • Hosting

10.

Google Analytics

18.7% • Google • Site Analytics

11.

Google Static

12.66% • Google • Hosting

12.

Cloudflare

9.91% • Cloudflare • Hosting

13.

Google APIs

8.78% • Google • Hosting

14.

Bootstrap CDN

7.81% • BootstrapCDN • Hosting

15.

jQuery

6.51% • JS Foundation • Hosting

16.

Amazon Web Services

4.63% • Amazon • Hosting

4.04% • Google • Audio/Video Player

19.

X Advertising

3.63% • X Corp. • Advertising

20.

Google User Content

2.53% • Google • Hosting

21.

pendo

2.33% • • Site Analytics

22.

Azure CDN

2.31% • Microsoft • Hosting

23.

Siteimprove Analytics

2.21% • Siteimprove • Site Analytics

24.

Amazon Advertising

2.16% • Amazon • Advertising

25.

Facebook

2.11% • Meta • Advertising

26.

Google AdServices

2.04% • Google • Advertising

27.

Microsoft Clarity

1.9% • Microsoft • Site Analytics

28.

Google Photos

1.86% • Google • Hosting

29.

Gravatar

1.72% • Automattic • Social Media

30.

Live Intent

1.66% • LiveIntent • Site Analytics

31.

Optable

1.64% • Optable Technologies • Advertising

32.

Yahoo! Analytics

1.63% • Verizon • Site Analytics

33.

New Relic

1.63% • New Relic • Site Analytics

34.

LinkedIn Analytics

1.62% • Microsoft • Site Analytics

35.

TradeDesk

1.57% • The Trade Desk • Advertising

36.

AppNexus

1.39% • Microsoft • Advertising

37.

HubSpot

1.38% • HubSpot • Site Analytics

38.

Civic UK

1.26% • Civic UK • Consent Management

39.

unpkg

1.24% • unpkg • Hosting

40.

HubSpot Forms

1.22% • HubSpot • Customer Interaction

41.

Google Play Services

1.17% • Google • Hosting

42.

Vimeo

1.14% • Vimeo • Audio/Video Player

43.

OpenX

1.1% • OpenX Software Ltd. • Advertising

44.

Magnite

1.07% • Magnite • Advertising

45.

Criteo

1.06% • Criteo • Advertising

46.

AdaptMX

1.05% • Monet Engine • Advertising

47.

Kargo

1.05% • Kargo • Advertising

48.

ShareThrough

1.05% • Sharethrough, Inc • Advertising

7.3

Trackers Per Page Load

4.9

Tracking Requests Per Page Load

10.3%

Trackers Requests / All Requests

0.6MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies