purdue.edu

Observed activities (53)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

79.76% • Google • Advertising

Adobe Typekit

75.56% • Adobe • Utilities

Google

62.04% • Google • Advertising

fontawesome.com

59.67% • • Hosting

Google Marketing Platform

41.47% • Google • Advertising

Google Syndication

37.55% • Google • Advertising

Index Exchange

36.77% • Index Exchange, Inc. • Advertising

PubMatic

31.51% • PubMatic, Inc. • Advertising

Google Fonts

24.0% • Google • Hosting

10.

Google Analytics

17.86% • Google • Site Analytics

11.

Google Static

14.17% • Google • Hosting

12.

Cloudflare

11.94% • Cloudflare • Hosting

13.

Google APIs

9.02% • Google • Hosting

14.

Bootstrap CDN

8.72% • BootstrapCDN • Hosting

15.

jQuery

8.7% • JS Foundation • Hosting

16.

Amazon Web Services

5.36% • Amazon • Hosting

4.65% • Google • Audio/Video Player

19.

X Advertising

4.01% • X Corp. • Advertising

20.

Google User Content

2.18% • Google • Hosting

21.

Siteimprove Analytics

1.99% • Siteimprove • Site Analytics

22.

Azure CDN

1.97% • Microsoft • Hosting

23.

Amazon Advertising

1.93% • Amazon • Advertising

24.

Optable

1.79% • Optable Technologies • Advertising

25.

pendo

1.74% • • Site Analytics

26.

Google AdServices

1.66% • Google • Advertising

27.

HubSpot

1.66% • HubSpot • Site Analytics

28.

New Relic

1.64% • New Relic • Site Analytics

29.

HubSpot Forms

1.62% • HubSpot • Customer Interaction

30.

TradeDesk

1.59% • The Trade Desk • Advertising

31.

Google Photos

1.48% • Google • Hosting

32.

Delivr.ai

1.46% • Delivr.ai • Advertising

33.

Amazon CloudFront

1.46% • Amazon • Hosting

34.

AppNexus

1.43% • Microsoft • Advertising

35.

Facebook

1.41% • Meta • Advertising

36.

Google Maps

1.41% • Google • Utilities

37.

Microsoft Clarity

1.39% • Microsoft • Site Analytics

38.

HubSpot CMP

1.36% • HubSpot • Consent Management

39.

Magnite

1.34% • Magnite • Advertising

40.

Media.net

1.33% • Media.net • Advertising

41.

OpenX

1.33% • OpenX Software Ltd. • Advertising

42.

Criteo

1.33% • Criteo • Advertising

43.

ShareThrough

1.31% • Sharethrough, Inc • Advertising

44.

gumgum

1.31% • GumGum • Advertising

45.

AdaptMX

1.31% • Monet Engine • Advertising

46.

Kargo

1.31% • Kargo • Advertising

47.

Audience Square

1.29% • Audigent • Advertising

48.

unpkg

1.2% • unpkg • Hosting

6.99

Trackers Per Page Load

6.49

Tracking Requests Per Page Load

13.71%

Trackers Requests / All Requests

0.85MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies