purdue.edu

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

71.09% • Google • Advertising

Google

59.65% • Google • Advertising

Adobe Typekit

54.27% • Adobe • Essential

Google Analytics

52.22% • Google • Site Analytics

fontawesome.com

46.85% • • Hosting

DoubleClick

33.85% • Google • Advertising

Index Exchange

24.67% • Index Exchange, Inc. • Advertising

Google Static

18.1% • Google • Hosting

Google Fonts

18.07% • Google • Hosting

10.

Facebook

17.27% • Meta • Advertising

11.

Bootstrap CDN

14.57% • BootstrapCDN • Hosting

12.

X Advertising

13.28% • X Corp. • Advertising

13.

Cloudflare

13.18% • Cloudflare • Hosting

14.

Google APIs

12.42% • Google • Hosting

15.

SiteImprove Analytics

11.01% • Siteimprove • Site Analytics

16.

LinkedIn Analytics

10.49% • Microsoft • Site Analytics

17.

PubMatic

9.87% • PubMatic, Inc. • Advertising

18.

Yahoo!

9.24% • Verizon • Site Analytics

19.

jQuery

8.89% • JS Foundation • Hosting

20.

YouTube

5.85% • Google • Audio/Video Player

21.

Amazon Web Services

5.09% • Amazon • Hosting

22.

Google User Content

4.43% • Google • Hosting

4.03% • Google • Advertising

25.

Microsoft Services

3.84% • Microsoft • Misc

26.

Microsoft Clarity

3.19% • Microsoft • Site Analytics

27.

Google Photos

2.98% • Google • Hosting

28.

X Corp.

2.32% • X Corp. • Social Media

29.

Microsoft Advertising

2.08% • Microsoft • Advertising

30.

Crazy Egg

1.95% • Crazy Egg • Site Analytics

31.

Microsoft Azure Monitor

1.92% • Microsoft • Site Analytics

32.

TradeDesk

1.83% • The Trade Desk • Advertising

33.

Hotjar

1.72% • Hotjar • Site Analytics

34.

New Relic

1.69% • New Relic • Site Analytics

35.

Yahoo! Analytics

1.62% • Verizon • Site Analytics

1.48% • reddit • Social Media

38.

LinkedIn Ads

1.43% • Microsoft • Advertising

39.

office.net

1.42% • Microsoft • Misc

40.

X Analytics

1.38% • X Corp. • Site Analytics

41.

Quora

1.31% • • Social Media

42.

office.com

1.24% • Microsoft • Misc

43.

Google Syndication

1.23% • Google • Advertising

44.

Amazon Advertising

1.16% • Amazon • Advertising

45.

Adobe Audience Manager

1.16% • Adobe • Advertising

46.

Live Intent

1.08% • LiveIntent • Site Analytics

47.

StickyAds

1.03% • Comcast • Advertising

6.71

Trackers Per Page Load

8.71

Tracking Requests Per Page Load

17.68%

Trackers Requests / All Requests

1.21MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies