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theroot.com

Observed activities (50)

Sorted by frequency of appearance on domain subpages

1.
Kinja
99.27% • Gizmodo Media Group • Site Analytics
2.
Google Tag Manager
95.55% • Google • Essential
3.
ScoreCard Research Beacon
95.13% • comScore, Inc. • Site Analytics
4.
Google Analytics
95.12% • Google • Site Analytics
5.
Index Exchange
94.88% • Index Exchange, Inc. • Advertising
6.
SpeedCurve
94.86% • • Site Analytics
7.
Ad Lightning
94.83% • Ad Lightning • Advertising
8.
DoubleClick
94.71% • Google • Advertising
9.
Google APIs
90.0% • Google • CDN
10.
Taboola
85.34% • Taboola • Advertising
11.
Bombora
73.57% • Bombora • Site Analytics
12.
Amazon Advertising
21.48% • Amazon • Advertising
13.
Connatix
9.54% • Connatix Native Exchange Inc. • Advertising
14.
X Corp.
9.4% • X Corp. • Social Media
15.
unpkg
8.77% • • CDN
16.
Integral Ad Science
8.64% • Integral Ad Science, Inc. • Advertising
17.
Google
8.21% • Google • Advertising
18.
Google Static
7.79% • Google • CDN
19.
X Syndication
6.85% • X Corp. • Social Media
20.
YouTube
6.74% • Google • Audio/Video Player
21.
ChartBeat
6.71% • ChartBeat • Site Analytics
22.
TradeDesk
6.64% • The Trade Desk • Advertising
23.
videoplayerhub.com
6.61% • • Misc
24.
Google Photos
6.39% • Google • CDN
25.
PageFair
4.88% • Blockthrough • Customer Interaction
26.
Instagram
4.42% • Meta • Misc
27.
33Across
3.54% • 33Across • Advertising
28.
ID5 Sync
3.01% • ID5 Technology Ltd. • Site Analytics
29.
Rubicon
2.83% • The Rubicon Project, Limited • Advertising
30.
Criteo
2.62% • Criteo • Advertising
31.
Google Syndication
2.57% • Google • Advertising
32.
PubMatic
2.53% • PubMatic, Inc. • Advertising
33.
ad-delivery.net
2.48% • • Misc
34.
Live Intent
2.45% • LiveIntent • Site Analytics
35.
AppNexus
2.43% • Microsoft • Advertising
36.
TripleLift
2.36% • TripleLift, Inc. • Advertising
37.
LiveRamp
2.34% • Acxiom • Advertising
38.
Bidswitch
2.27% • Criteo • Advertising
39.
Teads
2.21% • Teads • Advertising
40.
Kargo
2.15% • Kargo • Advertising
41.
Google Fonts
2.09% • Google • CDN
42.
Bounce Exchange
2.01% • Bounce Exchange • Advertising
43.
Conversant
1.87% • Conversant • Advertising
44.
Adobe Audience Manager
1.44% • Adobe • Advertising
45.
OpenX
1.27% • OpenX Software Ltd. • Advertising
46.
Yahoo! Ad Manager Plus
1.25% • Verizon • Advertising
47.
Yahoo! Analytics
1.12% • Verizon • Site Analytics
48.
SMART AdServer
1.04% • Smart Adserver • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

12.65

Trackers Per Page Load

18.95

Tracking Requests Per Page Load

14.91%

Trackers Requests / All Requests

8.26MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies