tiaa.org

Observed activities (30)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

96.39% • Google • Advertising

Adobe Audience Manager

93.67% • Adobe • Advertising

Qualtrics

85.36% • Qualtrics • Site Analytics

Arkose Labs

33.08% • • Site Analytics

Google Static

29.3% • Google • Hosting

Dynatrace

27.38% • Thoma Bravo • Site Analytics

mPulse

22.23% • Akamai Technologies • Site Analytics

Adobe Experience Cloud

21.17% • Adobe • Site Analytics

Cloudflare

17.79% • Cloudflare • Hosting

10.

DoubleClick

16.57% • Google • Advertising

11.

Akamai Technologies

15.68% • Akamai Technologies • Hosting

12.

Google Analytics

10.96% • Google • Site Analytics

13.

Google

9.85% • Google • Advertising

14.

Adobe Dynamic Media

9.26% • Adobe • Hosting

15.

LinkedIn Ads

8.96% • Microsoft • Advertising

16.

TradeDesk

8.92% • The Trade Desk • Advertising

17.

Facebook

8.78% • Meta • Advertising

18.

Demandbase

8.72% • Demandbase • Advertising

19.

Google Analytics with signals

8.61% • Google • Advertising

20.

X Advertising

8.56% • X Corp. • Advertising

21.

LinkedIn Analytics

8.05% • Microsoft • Site Analytics

22.

Microsoft Advertising

6.96% • Microsoft • Advertising

23.

X Analytics

6.15% • X Corp. • Site Analytics

24.

X Corp.

6.09% • X Corp. • Social Media

25.

Crazy Egg

4.84% • Crazy Egg • Site Analytics

26.

Evergage

3.81% • Evergage • Customer Interaction

27.

Dstillery

3.03% • Dstillery • Advertising

28.

2.85% • reddit • Social Media

29.

ThreatMetrix

2.81% • LexisNexis • Utilities

30.

Google Fonts

2.07% • Google • Hosting

7.0

Trackers Per Page Load

18.56

Tracking Requests Per Page Load

28.84%

Trackers Requests / All Requests

0.63MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies