tiaa.org

Observed activities (30)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

98.28% • Google • Advertising

Adobe Audience Manager

93.84% • Adobe • Advertising

Arkose Labs

45.92% • • Site Analytics

Cloudflare

25.94% • Cloudflare • Hosting

mPulse

21.77% • Akamai Technologies • Site Analytics

Dynatrace

16.75% • Thoma Bravo • Site Analytics

Adobe Experience Cloud

13.67% • Adobe • Site Analytics

Akamai Technologies

12.68% • Akamai Technologies • Hosting

Qualtrics

9.82% • Qualtrics • Site Analytics

10.

Google

8.33% • Google • Advertising

11.

TradeDesk

7.67% • The Trade Desk • Advertising

12.

LinkedIn Ads

7.61% • Microsoft • Advertising

13.

X Advertising

7.53% • X Corp. • Advertising

14.

LinkedIn Analytics

7.05% • Microsoft • Site Analytics

15.

Demandbase

7.04% • Demandbase • Advertising

16.

Microsoft Advertising

7.04% • Microsoft • Advertising

17.

Facebook

6.98% • Meta • Advertising

18.

Google Marketing Platform

6.9% • Google • Advertising

19.

Crazy Egg

4.93% • Crazy Egg • Site Analytics

20.

Google Analytics

4.89% • Google • Site Analytics

21.

X Analytics

4.77% • X Corp. • Advertising

22.

X Corp.

4.74% • X Corp. • Social Media

23.

Google Static

4.51% • Google • Hosting

24.

Google Analytics with signals

4.37% • Google • Advertising

25.

Adobe Dynamic Media

4.17% • Adobe • Hosting

26.

3.77% • reddit • Social Media

27.

Dstillery

2.96% • Dstillery • Advertising

28.

ThreatMetrix

2.87% • LexisNexis • Utilities

29.

Evergage

2.54% • Evergage • Customer Interaction

30.

Google Fonts

1.15% • Google • Hosting

5.59

Trackers Per Page Load

9.83

Tracking Requests Per Page Load

20.75%

Trackers Requests / All Requests

0.37MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies