tiaa.org

Observed activities (30)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

96.89% • Google • Advertising

Adobe Audience Manager

90.18% • Adobe • Advertising

Arkose Labs

31.03% • • Site Analytics

Dynatrace

27.34% • Thoma Bravo • Site Analytics

Adobe Experience Cloud

24.3% • Adobe • Site Analytics

Cloudflare

18.72% • Cloudflare • Hosting

Adobe Dynamic Media

16.91% • Adobe • Hosting

mPulse

16.57% • Akamai Technologies • Site Analytics

Akamai Technologies

11.37% • Akamai Technologies • Hosting

10.

Qualtrics

10.12% • Qualtrics • Site Analytics

11.

Google

9.74% • Google • Advertising

12.

LinkedIn Ads

9.36% • Microsoft • Advertising

13.

Google Marketing Platform

9.27% • Google • Advertising

14.

Demandbase

9.22% • Demandbase • Advertising

15.

TradeDesk

9.18% • The Trade Desk • Advertising

16.

Facebook

9.14% • Meta • Advertising

17.

Microsoft Advertising

9.05% • Microsoft • Advertising

18.

X Advertising

9.04% • X Corp. • Advertising

19.

Google Analytics with signals

9.03% • Google • Advertising

20.

LinkedIn Analytics

8.16% • Microsoft • Site Analytics

21.

X Analytics

6.09% • X Corp. • Advertising

22.

X Corp.

5.98% • X Corp. • Social Media

23.

5.62% • reddit • Social Media

24.

Google Static

5.48% • Google • Hosting

25.

Crazy Egg

3.97% • Crazy Egg • Site Analytics

26.

Evergage

3.8% • Evergage • Customer Interaction

27.

Dstillery

2.9% • Dstillery • Advertising

28.

Google Fonts

2.6% • Google • Hosting

29.

ThreatMetrix

1.73% • LexisNexis • Utilities

30.

Google Analytics

1.07% • Google • Site Analytics

5.87

Trackers Per Page Load

2.96

Tracking Requests Per Page Load

5.41%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies