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tiaa.org

Observed activities (31)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
96.4% • Google • Advertising
2.
Adobe Audience Manager
87.56% • Adobe • Advertising
3.
Arkose Labs
30.92% • • Site Analytics
4.
Dynatrace
28.42% • Thoma Bravo • Site Analytics
5.
Adobe Experience Cloud
25.77% • Adobe • Site Analytics
6.
Cloudflare
19.96% • Cloudflare • Hosting
7.
Adobe Dynamic Media
17.34% • Adobe • Hosting
8.
mPulse
16.6% • Akamai Technologies • Site Analytics
9.
Akamai Technologies
11.76% • Akamai Technologies • Hosting
10.
Google
9.05% • Google • Advertising
11.
LinkedIn Ads
8.74% • Microsoft • Advertising
12.
TradeDesk
8.64% • The Trade Desk • Advertising
13.
Demandbase
8.62% • Demandbase • Advertising
14.
Qualtrics
8.61% • Qualtrics • Site Analytics
15.
Microsoft Advertising
8.59% • Microsoft • Advertising
16.
Google Analytics with signals
8.55% • Google • Advertising
17.
Google Marketing Platform
8.48% • Google • Advertising
18.
Facebook
8.37% • Meta • Advertising
19.
X Advertising
8.32% • X Corp. • Advertising
20.
LinkedIn Analytics
7.55% • Microsoft • Site Analytics
21.
X Analytics
6.28% • X Corp. • Advertising
22.
X Corp.
6.14% • X Corp. • Social Media
23.
Google Static
5.4% • Google • Hosting
24.
Reddit
5.4% • reddit • Social Media
25.
Evergage
3.85% • Evergage • Customer Interaction
26.
Dstillery
2.69% • Dstillery • Advertising
27.
Google Fonts
2.6% • Google • Hosting
28.
Adobe Typekit
1.37% • Adobe • Utilities
29.
Sentry
1.21% • Sentry • Utilities
30.
Google Analytics
1.15% • Google • Site Analytics
31.
ThreatMetrix
1.0% • LexisNexis • Utilities

5.79

Trackers Per Page Load

2.95

Tracking Requests Per Page Load

5.49%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies