today.com

1.

CookieLaw by OneTrust (formerly Optanaon)

94.12% • OneTrust • Consent Management

2.

Digioh

93.86% • • Advertising

3.

OneTrust

93.34% • OneTrust • Consent Management

4.

Taboola

92.97% • Taboola • Advertising

5.

Parse.ly

92.24% • Parse.ly • Site Analytics

6.

Adobe Dynamic Tag Management

91.68% • Adobe • Essential

7.

Sailthru Horizon

91.39% • Sailthru • Advertising

8.

ScoreCard Research Beacon

91.36% • comScore, Inc. • Site Analytics

9.

Adobe Audience Manager

91.24% • Adobe • Advertising

10.

True Anthem

91.1% • trueAnthem • Advertising

11.

Google Tag Manager

90.9% • Google • Essential

12.

NetRatings SiteCensus

89.97% • Nielsen • Advertising

13.

VWO

89.9% • Wingify • Site Analytics

14.

Hotjar

89.87% • Hotjar • Site Analytics

15.

Research Now

89.8% • Research Now Group, Inc • Advertising

16.

Launch Darkly

66.08% • Launch Darkly • Essential

17.

DoubleClick

55.3% • Google • Advertising

18.

JW Player

48.29% • JW Player • Audio/Video Player

19.

FreeWheel

47.43% • Comcast • Advertising

20.

Akamai Technologies

47.35% • Akamai Technologies • CDN

21.

Google Static

31.37% • Google • CDN

22.

Google Fonts

28.95% • Google • CDN

23.

Google

17.58% • Google • Advertising

24.

Facebook

14.67% • Meta • Advertising

25.

Google AdServices

12.63% • Google • Advertising

26.

SkimLinks

8.7% • SkimLinks • Advertising

27.

Instagram

8.29% • Meta • Misc

28.

Facebook CDN

5.97% • Meta • CDN

29.

Google APIs

5.96% • Google • CDN

30.

X Corp.

5.47% • X Corp. • Social Media

31.

YouTube

5.35% • Google • Audio/Video Player

32.

Integral Ad Science

5.21% • Integral Ad Science, Inc. • Advertising

33.

Google Photos

4.84% • Google • CDN

34.

Google Analytics

4.83% • Google • Site Analytics

35.

X Syndication

4.19% • X Corp. • Social Media

36.

LiveRamp

3.86% • Acxiom • Advertising

37.

Google Syndication

3.65% • Google • Advertising

38.

Amazon Advertising

3.55% • Amazon • Advertising

39.

Moat

3.5% • Oracle • Advertising

40.

Rubicon

3.47% • The Rubicon Project, Limited • Advertising

41.

ADmantX

3.34% • Expert System, SpA • Advertising

42.

Adobe Experience Cloud

2.99% • Adobe • Site Analytics

43.

Microsoft Services

2.74% • Microsoft • Misc

44.

Criteo

2.67% • Criteo • Advertising

45.

Sentry

2.65% • Sentry • Site Analytics

46.

Verizon Media

2.44% • Verizon • Advertising

47.

SecuredVisit

2.36% • SecuredVisit • Advertising

48.

Yahoo! Analytics

2.14% • Verizon • Site Analytics

49.

Merkle RKG

2.03% • Dentsu Aegis Network • Site Analytics

50.

TradeDesk

1.99% • The Trade Desk • Advertising

51.

Bidswitch

1.97% • Criteo • Advertising

52.

AppNexus

1.92% • Microsoft • Advertising

53.

Yahoo! Ad Manager Plus

1.67% • Verizon • Advertising

54.

Amazon Web Services

1.65% • Amazon • Hosting

55.

SMART AdServer

1.56% • Smart Adserver • Advertising

56.

ID5 Sync

1.54% • ID5 Technology Ltd. • Site Analytics

57.

TikTok CDN

1.5% • ByteDance Inc • CDN

58.

OpenX

1.5% • OpenX Software Ltd. • Advertising

59.

RTB House

1.43% • RTB House • Advertising

60.

PubMatic

1.43% • PubMatic, Inc. • Advertising

61.

Index Exchange

1.38% • Index Exchange, Inc. • Advertising

62.

BlueKai

1.36% • Oracle • Advertising

63.

Amplitude

1.36% • Amplitude • Site Analytics

64.

Optimizely

1.34% • Optimizely • Site Analytics

65.

InsightExpress

1.34% • Millward Brown • Site Analytics

66.

TikTok Analytics

1.33% • ByteDance Inc • Site Analytics

67.

Cloudflare Insights

1.32% • Cloudflare • Site Analytics

68.

PulsePoint

1.3% • PulsePoint, Inc. • Advertising

69.

TripleLift

1.26% • TripleLift, Inc. • Advertising

70.

Supership

1.21% • Supership • Advertising

71.

Nativo

1.13% • Nativo • Advertising

72.

Aggregate Knowledge

1.13% • TransUnion • Advertising

73.

Resonate Networks

1.11% • Resonate • Advertising

74.

Xaxis

1.06% • Xaxis • Advertising

75.

StickyAds

1.05% • Comcast • Advertising

76.

Lotame

1.04% • Lotame • Advertising

77.

Live Intent

1.03% • LiveIntent • Site Analytics

78.

Intent IQ

1.02% • AlmondNet • Advertising

79.

OnAudience

1.02% • Cloud Technologies S.A. • Advertising