tripadvisor.ca

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

TripAdvisor

99.38% • IAC (InterActiveCorp) • Misc

OneTrust

98.03% • OneTrust • Consent Management

DataDome

93.99% • DataDome • Site Analytics

Google Marketing Platform

86.76% • Google • Advertising

Google Tag

62.02% • Google • Advertising

Mapbox

48.39% • • Customer Interaction

Google Accounts

44.16% • Google • Utilities

Magnite

37.73% • Magnite • Advertising

Google Play Services

20.67% • Google • Hosting

10.

Google Static

16.16% • Google • Hosting

11.

Google User Content

15.98% • Google • Hosting

12.

Facebook

7.41% • Meta • Advertising

13.

Google

6.91% • Google • Advertising

14.

Google AdServices

3.76% • Google • Advertising

15.

Google Fonts

3.14% • Google • Hosting

16.

Google Syndication

3.12% • Google • Advertising

17.

TradeDesk

2.85% • The Trade Desk • Advertising

18.

Sentry

2.73% • Sentry • Utilities

19.

Integral Ad Science

2.59% • Integral Ad Science • Advertising

20.

Live Intent

2.46% • LiveIntent • Site Analytics

21.

Amazon Advertising

2.41% • Amazon • Advertising

22.

2.26% • Pinterest • Social Media

23.

LiveRamp

2.07% • LiveRamp • Advertising

24.

Spotify

2.04% • Spotify • Audio/Video Player

25.

ScoreCard Research Beacon

2.01% • comScore, Inc. • Site Analytics

26.

TikTok Analytics

1.99% • ByteDance Inc • Site Analytics

27.

Spotify Ad Analytics

1.8% • Spotify • Site Analytics

28.

Google Analytics with signals

1.7% • Google • Advertising

29.

Index Exchange

1.59% • Index Exchange, Inc. • Advertising

30.

Sprig

1.58% • Sprig • Customer Interaction

31.

Media.net

1.55% • Media.net • Advertising

32.

PubMatic

1.53% • PubMatic, Inc. • Advertising

33.

AdaptMX

1.51% • Monet Engine • Advertising

34.

Undertone

1.48% • Perion • Advertising

35.

Yahoo!

1.47% • Verizon • Site Analytics

36.

Dotomi

1.43% • Conversant • Advertising

37.

Teads

1.35% • Outbrain • Advertising

38.

Adobe Audience Manager

1.31% • Adobe • Advertising

39.

Yahoo! Analytics

1.3% • Verizon • Site Analytics

40.

OpenX

1.3% • OpenX Software Ltd. • Advertising

41.

Tapad

1.25% • Experian • Advertising

42.

Lotame

1.25% • Lotame • Advertising

43.

Microsoft Advertising

1.24% • Microsoft • Advertising

44.

Intent IQ

1.22% • AlmondNet • Advertising

8.19

Trackers Per Page Load

5.65

Tracking Requests Per Page Load

3.61%

Trackers Requests / All Requests

0.94MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies