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tripadvisor.ca

Observed activities (30)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
99.74% • IAC (InterActiveCorp) • Misc
2.
OneTrust
98.7% • OneTrust • Consent Management
3.
DataDome
96.51% • DataDome • Site Analytics
4.
Google Marketing Platform
84.07% • Google • Advertising
5.
Google Accounts
60.88% • Google • Customer Interaction
6.
Mapbox
55.44% • • Customer Interaction
7.
Google Tag
50.61% • Google • Advertising
8.
Amazon Advertising
44.85% • Amazon • Advertising
9.
Rubicon
37.81% • The Rubicon Project, Limited • Advertising
10.
Google Play Services
33.68% • Google • Hosting
11.
Google Static
29.22% • Google • Hosting
12.
Google
18.36% • Google • Advertising
13.
Facebook
12.57% • Meta • Advertising
14.
Google User Content
2.84% • Google • Hosting
15.
Google Fonts
2.75% • Google • Hosting
16.
Google AdServices
2.6% • Google • Advertising
17.
Sentry
2.39% • Sentry • Utilities
18.
Pinterest
2.15% • Pinterest • Social Media
19.
ScoreCard Research Beacon
2.06% • comScore, Inc. • Site Analytics
20.
TikTok Analytics
2.05% • ByteDance Inc • Site Analytics
21.
TradeDesk
1.95% • The Trade Desk • Advertising
22.
Live Intent
1.88% • LiveIntent • Site Analytics
23.
Google Syndication
1.81% • Google • Advertising
24.
Integral Ad Science
1.74% • Integral Ad Science, Inc. • Advertising
25.
ClickTripz
1.33% • ClickTripz • Advertising
26.
Microsoft Advertising
1.25% • Microsoft • Advertising
27.
LiveRamp
1.14% • LiveRamp • Advertising
28.
Media.net
1.08% • Media.net • Advertising
29.
PubMatic
1.06% • PubMatic, Inc. • Advertising
30.
Index Exchange
1.03% • Index Exchange, Inc. • Advertising

8.37

Trackers Per Page Load

1.91

Tracking Requests Per Page Load

0.98%

Trackers Requests / All Requests

0.79MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies