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tripadvisor.it

Observed activities (39)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
90.95% • IAC (InterActiveCorp) • Misc
2.
OneTrust
90.2% • OneTrust • Consent Management
3.
DataDome
88.18% • DataDome • Site Analytics
4.
DoubleClick
84.0% • Google • Advertising
5.
Google
83.15% • Google • Advertising
6.
Google Static
35.48% • Google • Hosting
7.
Google Tag Manager
27.3% • Google • Essential
8.
Amazon Advertising
26.27% • Amazon • Advertising
9.
Facebook
26.11% • Meta • Advertising
10.
Rubicon
23.72% • The Rubicon Project, Limited • Advertising
11.
Pinterest
14.77% • Pinterest • Social Media
12.
Google AdServices
14.11% • Google • Advertising
13.
ScoreCard Research Beacon
13.32% • comScore, Inc. • Site Analytics
14.
TikTok Analytics
13.31% • ByteDance Inc • Site Analytics
15.
SOASTA mPulse
11.58% • Akamai Technologies • Site Analytics
16.
Google Fonts
11.32% • Google • Hosting
17.
Google User Content
9.88% • Google • Hosting
18.
Google APIs
9.1% • Google • Hosting
19.
ClickTripz
7.29% • ClickTripz • Advertising
20.
Google Syndication
5.86% • Google • Advertising
21.
Microsoft Advertising
5.18% • Microsoft • Advertising
22.
Integral Ad Science
4.36% • Integral Ad Science, Inc. • Advertising
23.
Yahoo! Japan Retargeting
3.19% • Yahoo! Japan • Advertising
24.
Index Exchange
2.12% • Index Exchange, Inc. • Advertising
25.
Media.net
2.11% • Media.net • Advertising
26.
Dotomi
2.09% • Conversant • Advertising
27.
TradeDesk
2.08% • The Trade Desk • Advertising
28.
PubMatic
2.08% • PubMatic, Inc. • Advertising
29.
Adobe Audience Manager
1.77% • Adobe • Advertising
30.
Teads
1.7% • Teads • Advertising
31.
Yahoo!
1.6% • Verizon • Site Analytics
32.
Yahoo! Ad Manager Plus
1.38% • Verizon • Advertising
33.
Yahoo! Analytics
1.33% • Verizon • Site Analytics
34.
AMP Project
1.25% • Google • Misc
35.
Google Analytics with signals
1.22% • Google • Advertising
36.
SMART AdServer
1.08% • Smart Adserver • Advertising
37.
YouTube
1.01% • Google • Audio/Video Player
38.
Criteo
1.01% • Criteo • Advertising
39.
LiveRamp
1.01% • LiveRamp • Advertising

7.86

Trackers Per Page Load

15.56

Tracking Requests Per Page Load

7.37%

Trackers Requests / All Requests

2.48MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies