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umd.edu

Observed activities (35)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Static
60.1% • Google • Hosting
2.
Google Fonts
56.24% • Google • Hosting
3.
Google Tag
44.11% • Google • Advertising
4.
Google
12.57% • Google • Advertising
5.
Google APIs
11.84% • Google • Hosting
6.
Bootstrap CDN
8.02% • BootstrapCDN • Hosting
7.
Google Play Services
6.96% • Google • Hosting
8.
Matomo
6.27% • Matomo • Site Analytics
9.
Cloudflare
5.99% • Cloudflare • Hosting
10.
fontawesome.com
5.75% • • Hosting
11.
Google Analytics
4.72% • Google • Site Analytics
12.
Amazon Web Services
4.61% • Amazon • Hosting
13.
Amazon CloudFront
4.31% • Amazon • Hosting
14.
AddToAny
4.24% • AddToAny • Social Media
15.
YouTube
4.01% • Google • Audio/Video Player
16.
jsDelivr
3.88% • • Hosting
17.
Google Marketing Platform
3.85% • Google • Advertising
18.
Facebook
3.77% • Meta • Advertising
19.
jQuery
3.6% • JS Foundation • Hosting
20.
Microsoft Clarity
3.1% • Microsoft • Site Analytics
21.
Google Photos
2.89% • Google • Hosting
22.
Microsoft Services
2.74% • Microsoft • Misc
23.
pendo
2.33% • • Site Analytics
24.
Qualtrics
2.26% • Qualtrics • Site Analytics
25.
Google Translate
1.9% • Google • Customer Interaction
26.
Hotjar
1.85% • Hotjar • Site Analytics
27.
Siteimprove Analytics
1.82% • Siteimprove • Site Analytics
28.
Adobe Typekit
1.79% • Adobe • Utilities
29.
unpkg
1.54% • unpkg • Hosting
30.
Microsoft Azure Monitor
1.43% • Microsoft • Site Analytics
31.
ScoreCard Research Beacon
1.38% • comScore, Inc. • Site Analytics
32.
FullStory
1.23% • fullstory • Site Analytics
33.
Instagram
1.02% • Meta • Social Media
34.
Amplitude
1.01% • Amplitude • Site Analytics
35.
Webfonts by Hoefler&Co
1.01% • • Hosting

3.4

Trackers Per Page Load

0.5

Tracking Requests Per Page Load

3.13%

Trackers Requests / All Requests

0.27MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies