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umich.edu

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
58.37% • Google • Advertising
2.
Google Static
41.85% • Google • Hosting
3.
Google Fonts
35.86% • Google • Hosting
4.
Cloudflare
18.46% • Cloudflare • Hosting
5.
Adobe Typekit
17.67% • Adobe • Utilities
6.
Google
15.5% • Google • Advertising
7.
jsDelivr
13.1% • • Hosting
8.
pendo
10.24% • • Site Analytics
9.
Bootstrap CDN
9.14% • BootstrapCDN • Hosting
10.
Google APIs
8.22% • Google • Hosting
11.
Google Analytics
8.08% • Google • Site Analytics
12.
Amazon CloudFront
7.98% • Amazon • Hosting
13.
Amazon Web Services
7.86% • Amazon • Hosting
14.
Azure CDN
7.78% • Microsoft • Hosting
15.
fontawesome.com
6.95% • • Hosting
16.
Canvas
6.84% • • Customer Interaction
17.
Facebook
5.94% • Meta • Advertising
18.
Atlassian
5.86% • Atlassian • Customer Interaction
19.
New Relic
5.77% • New Relic • Site Analytics
20.
Microsoft Clarity
4.43% • Microsoft • Site Analytics
21.
AddToAny
4.35% • AddToAny • Social Media
22.
Adobe Experience Cloud
4.28% • Adobe • Site Analytics
23.
Google Marketing Platform
4.22% • Google • Advertising
24.
Crazy Egg
4.15% • Crazy Egg • Site Analytics
25.
jQuery
2.89% • JS Foundation • Hosting
26.
YouTube
2.83% • Google • Audio/Video Player
27.
Google User Content
2.72% • Google • Hosting
28.
unpkg
2.59% • unpkg • Hosting
29.
OneTrust
2.39% • OneTrust • Consent Management
30.
LinkedIn Ads
2.19% • Microsoft • Advertising
31.
Hotjar
2.14% • Hotjar • Site Analytics
32.
Google Analytics with signals
2.12% • Google • Advertising
33.
LinkedIn Analytics
2.09% • Microsoft • Site Analytics
34.
Piwik PRO Tag Manager
1.71% • Cookie Information • Utilities
35.
Google Photos
1.65% • Google • Hosting
36.
Sentry
1.64% • Sentry • Utilities
37.
Jetpack
1.56% • Automattic • Site Analytics
38.
X Advertising
1.53% • X Corp. • Advertising
39.
ShareThis
1.52% • ShareThis, Inc. • Advertising
40.
Microsoft Azure Monitor
1.47% • Microsoft • Utilities
41.
WordPress Stats
1.44% • Automattic • Site Analytics
42.
X Corp.
1.33% • X Corp. • Social Media
43.
Heap
1.28% • Contentsquare • Site Analytics
44.
Gravatar
1.18% • Automattic • Social Media
45.
UserWay
1.16% • UserWay • Utilities

4.04

Trackers Per Page Load

1.31

Tracking Requests Per Page Load

5.19%

Trackers Requests / All Requests

7.1MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies