umich.edu

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
57.97% Google Advertising
2.
Google Static
34.45% Google Hosting
3.
Google Fonts
28.97% Google Hosting
4.
Google
14.69% Google Advertising
5.
Google Analytics
14.32% Google Site Analytics
6.
Adobe Typekit
13.61% Adobe Utilities
7.
jsDelivr
12.35% Hosting
8.
New Relic
11.37% New Relic Site Analytics
9.
fontawesome.com
10.96% Hosting
10.
Cloudflare
10.11% Cloudflare Hosting
11.
Google APIs
9.91% Google Hosting
12.
Bootstrap CDN
9.12% BootstrapCDN Hosting
13.
GitHub
7.63% GitHub, Inc. Customer Interaction
14.
AddToAny
5.82% AddToAny Social Media
15.
Atlassian
5.46% Atlassian Customer Interaction
16.
Crazy Egg
5.37% Crazy Egg Site Analytics
17.
Facebook
5.16% Meta Advertising
18.
Amazon CloudFront
4.72% Amazon Hosting
19.
Google Marketing Platform
4.5% Google Advertising
20.
YouTube
4.5% Google Audio/Video Player
21.
Adobe Experience Cloud
4.4% Adobe Site Analytics
22.
Amazon Web Services
4.13% Amazon Hosting
23.
Google User Content
4.12% Google Hosting
24.
Piwik PRO Tag Manager
4.11% Cookie Information Utilities
25.
Google Play Services
3.9% Google Hosting
26.
OneTrust
2.93% OneTrust Consent Management
27.
pendo
2.75% Site Analytics
28.
Google Photos
2.67% Google Hosting
29.
Microsoft Clarity
2.57% Microsoft Site Analytics
30.
UserWay
2.45% UserWay Utilities
31.
unpkg
2.31% unpkg Hosting
32.
jQuery
2.24% JS Foundation Hosting
33.
Canvas
2.17% Customer Interaction
34.
Gravatar
1.83% Automattic Social Media
35.
Google Analytics with signals
1.75% Google Advertising
36.
LinkedIn Analytics
1.54% Microsoft Site Analytics
37.
Hotjar
1.53% Hotjar Site Analytics
38.
Sentry
1.5% Sentry Utilities
39.
X Corp.
1.41% X Corp. Social Media
40.
Jetpack
1.39% Automattic Site Analytics
41.
X Advertising
1.35% X Corp. Advertising
42.
WordPress Stats
1.32% Automattic Site Analytics
43.
LinkedIn Ads
1.09% Microsoft Advertising
44.
Siteimprove Analytics
1.04% Siteimprove Site Analytics

3.78

Trackers Per Page Load

0.26

Tracking Requests Per Page Load

1.38%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies