umich.edu

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

59.55% • Google • Advertising

Google Static

35.86% • Google • Hosting

Google Fonts

32.01% • Google • Hosting

Cloudflare

15.45% • Cloudflare • Hosting

Google

15.01% • Google • Advertising

Adobe Typekit

14.82% • Adobe • Utilities

jsDelivr

10.86% • • Hosting

Google Analytics

9.67% • Google • Site Analytics

8.03% • Amazon • Hosting

11.

Bootstrap CDN

7.78% • BootstrapCDN • Hosting

12.

pendo

7.33% • • Site Analytics

13.

Google APIs

6.85% • Google • Hosting

14.

New Relic

6.83% • New Relic • Site Analytics

15.

Canvas

6.45% • • Customer Interaction

16.

Facebook

5.14% • Meta • Advertising

17.

AddToAny

4.69% • AddToAny • Social Media

18.

Atlassian

4.52% • Atlassian • Customer Interaction

19.

Google Marketing Platform

4.34% • Google • Advertising

20.

Adobe Experience Cloud

4.11% • Adobe • Site Analytics

21.

Microsoft Clarity

3.91% • Microsoft • Site Analytics

22.

Amazon CloudFront

3.57% • Amazon • Hosting

23.

YouTube

3.56% • Google • Audio/Video Player

24.

Crazy Egg

3.46% • Crazy Egg • Site Analytics

25.

OneTrust

3.29% • OneTrust • Consent Management

26.

Piwik PRO Tag Manager

2.47% • Cookie Information • Utilities

27.

Google User Content

2.05% • Google • Hosting

28.

Google Maps

2.03% • Google • Utilities

29.

jQuery

2.01% • JS Foundation • Hosting

30.

WordPress Stats

2.0% • Automattic • Site Analytics

31.

LinkedIn Analytics

1.93% • Microsoft • Site Analytics

32.

LinkedIn Ads

1.78% • Microsoft • Advertising

33.

unpkg

1.67% • unpkg • Hosting

34.

UserWay

1.64% • UserWay • Utilities

35.

X Corp.

1.59% • X Corp. • Social Media

36.

X Advertising

1.52% • X Corp. • Advertising

37.

Google Photos

1.52% • Google • Hosting

38.

Hotjar

1.48% • Hotjar • Site Analytics

39.

Jetpack

1.45% • Automattic • Site Analytics

40.

Google Analytics with signals

1.42% • Google • Advertising

41.

Clicky

1.35% • Clicky • Site Analytics

42.

Heap

1.33% • Contentsquare • Site Analytics

43.

Gravatar

1.17% • Automattic • Social Media

44.

Azure CDN

1.16% • Microsoft • Hosting

45.

ShareThis

1.15% • ShareThis, Inc. • Advertising

3.75

Trackers Per Page Load

2.45

Tracking Requests Per Page Load

9.55%

Trackers Requests / All Requests

13.76MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies