umich.edu

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

60.73% • Google • Advertising

Google Static

34.14% • Google • Hosting

Google Fonts

28.06% • Google • Hosting

Google

18.86% • Google • Advertising

Cloudflare

15.04% • Cloudflare • Hosting

Adobe Typekit

14.28% • Adobe • Utilities

Google APIs

12.17% • Google • Hosting

jsDelivr

11.38% • • Hosting

Google Analytics

11.07% • Google • Site Analytics

10.

Amazon Web Services

10.8% • Amazon • Hosting

11.

Bootstrap CDN

10.17% • BootstrapCDN • Hosting

12.

Heap

8.43% • Heap • Site Analytics

13.

Atlassian

7.99% • Atlassian • Customer Interaction

14.

Canvas

7.52% • • Customer Interaction

15.

OneTrust

7.21% • OneTrust • Consent Management

16.

Facebook

6.97% • Meta • Advertising

17.

Google Play Services

6.67% • Google • Hosting

18.

New Relic

6.44% • New Relic • Site Analytics

5.29% • Crazy Egg • Site Analytics

21.

Microsoft Clarity

5.1% • Microsoft • Site Analytics

22.

AddToAny

4.29% • AddToAny • Social Media

23.

Amazon CloudFront

4.26% • Amazon • Hosting

24.

DoubleClick

4.21% • Google • Advertising

25.

YouTube

3.89% • Google • Audio/Video Player

26.

jQuery

2.65% • JS Foundation • Hosting

27.

Google Photos

2.64% • Google • Hosting

28.

Piwik PRO Tag Manager

2.55% • Cookie Information • Utilities

29.

unpkg

2.0% • unpkg • Hosting

30.

Google User Content

1.97% • Google • Hosting

31.

DataTables

1.69% • • Customer Interaction

32.

Hotjar

1.67% • Hotjar • Site Analytics

33.

LinkedIn Analytics

1.61% • Microsoft • Site Analytics

34.

Google Analytics with signals

1.55% • Google • Advertising

35.

Fathom Analytics

1.49% • Conva Ventures • Site Analytics

36.

Clicky

1.48% • Clicky • Site Analytics

37.

SiteImprove Analytics

1.34% • Siteimprove • Site Analytics

38.

X Corp.

1.18% • X Corp. • Social Media

39.

Jetpack

1.17% • Automattic • Site Analytics

40.

WordPress Stats

1.13% • Automattic • Site Analytics

41.

X Advertising

1.12% • X Corp. • Advertising

42.

Webfonts by Hoefler&Co

1.11% • • Hosting

43.

Pingdom

1.1% • SolarWinds • Site Analytics

3.95

Trackers Per Page Load

1.17

Tracking Requests Per Page Load

4.63%

Trackers Requests / All Requests

2.09MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies