umich.edu

Observed activities (41)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

56.11% • Google • Advertising

Google Static

35.33% • Google • Hosting

Google Fonts

30.87% • Google • Hosting

Google

14.43% • Google • Advertising

Amazon Web Services

14.4% • Amazon • Hosting

Cloudflare

14.39% • Cloudflare • Hosting

Adobe Typekit

14.23% • Adobe • Utilities

Google Analytics

13.54% • Google • Site Analytics

Canvas

11.45% • • Customer Interaction

10.

Google APIs

10.51% • Google • Hosting

7.7% • BootstrapCDN • Hosting

13.

New Relic

6.6% • New Relic • Site Analytics

5.68% • Atlassian • Customer Interaction

16.

pendo

5.57% • • Site Analytics

17.

AddToAny

5.23% • AddToAny • Social Media

18.

Google User Content

5.11% • Google • Hosting

19.

Crazy Egg

4.98% • Crazy Egg • Site Analytics

20.

Facebook

4.95% • Meta • Advertising

21.

Adobe Experience Cloud

4.83% • Adobe • Site Analytics

22.

Amazon CloudFront

4.19% • Amazon • Hosting

23.

Microsoft Clarity

4.12% • Microsoft • Site Analytics

24.

Google Marketing Platform

4.11% • Google • Advertising

25.

YouTube

3.74% • Google • Audio/Video Player

26.

OneTrust

3.5% • OneTrust • Consent Management

27.

Google Play Services

3.4% • Google • Hosting

28.

Google Photos

2.31% • Google • Hosting

29.

Piwik PRO Tag Manager

1.85% • Cookie Information • Utilities

30.

unpkg

1.84% • unpkg • Hosting

31.

Google Analytics with signals

1.79% • Google • Advertising

32.

jQuery

1.59% • JS Foundation • Hosting

33.

LinkedIn Analytics

1.49% • Microsoft • Site Analytics

34.

X Corp.

1.46% • X Corp. • Social Media

35.

Hotjar

1.36% • Hotjar • Site Analytics

36.

Sentry

1.16% • Sentry • Utilities

37.

ShareThis

1.13% • ShareThis, Inc. • Advertising

38.

DataTables

1.09% • • Customer Interaction

39.

Kaltura

1.08% • Kaltura • Audio/Video Player

40.

LinkedIn Ads

1.04% • Microsoft • Advertising

41.

Jetpack

1.0% • Automattic • Site Analytics

3.9

Trackers Per Page Load

0.87

Tracking Requests Per Page Load

2.57%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies