umich.edu

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
64.01% Google Advertising
2.
Google Static
45.34% Google Hosting
3.
Google Fonts
33.76% Google Hosting
4.
Google
25.48% Google Advertising
5.
Google Analytics
21.26% Google Site Analytics
6.
Adobe Typekit
12.31% Adobe Essential
7.
jsDelivr
11.38% Hosting
8.
Google APIs
10.82% Google Hosting
9.
Bootstrap CDN
10.0% BootstrapCDN Hosting
10.
Cloudflare
9.44% Cloudflare Hosting
11.
Facebook
9.15% Meta Advertising
12.
OneTrust
7.51% OneTrust Consent Management
13.
fontawesome.com
6.64% Hosting
14.
DoubleClick
6.32% Google Advertising
15.
LinkedIn Analytics
6.26% Microsoft Site Analytics
16.
Amazon Web Services
6.05% Amazon Hosting
17.
Crazy Egg
5.84% Crazy Egg Site Analytics
18.
Atlassian
5.84% Atlassian Customer Interaction
19.
YouTube
5.25% Google Audio/Video Player
20.
LinkedIn Ads
5.17% Microsoft Advertising
21.
X Advertising
4.59% X Corp. Advertising
22.
Google User Content
4.24% Google Hosting
23.
AddToAny
4.07% AddToAny Social Media
24.
Heap
3.7% Heap Site Analytics
25.
Amazon CloudFront
3.65% Amazon Hosting
26.
Canvas
3.54% Customer Interaction
27.
New Relic
3.3% New Relic Site Analytics
28.
Microsoft Clarity
3.23% Microsoft Site Analytics
29.
Google Photos
3.03% Google Hosting
30.
Google AdServices
3.01% Google Advertising
31.
jQuery
2.99% JS Foundation Hosting
32.
Hotjar
2.74% Hotjar Site Analytics
33.
Piwik PRO Analytics Suite
2.66% Piwik PRO Site Analytics
34.
unpkg
2.27% Hosting
35.
X Corp.
2.12% X Corp. Social Media
36.
Google Analytics with signals
1.86% Google Advertising
37.
DataTables
1.72% Customer Interaction
38.
Pingdom
1.54% SolarWinds Site Analytics
39.
ShareThis
1.36% ShareThis, Inc. Advertising
40.
Microsoft Services
1.34% Microsoft Misc
41.
Zendesk
1.33% Zendesk Customer Interaction
42.
Zendesk CDN
1.31% Zendesk Misc
43.
Jetpack
1.28% Automattic Site Analytics
44.
WordPress Stats
1.27% Automattic Site Analytics
45.
Fathom Analytics
1.11% Conva Ventures Site Analytics
46.
Clicky
1.1% Clicky Site Analytics
47.
TikTok Analytics
1.04% ByteDance Inc Site Analytics

4.26

Trackers Per Page Load

2.52

Tracking Requests Per Page Load

8.63%

Trackers Requests / All Requests

2.65MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies