umich.edu

Observed activities (41)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
59.68% Google Essential
2.
Google Static
39.97% Google CDN
3.
Google Fonts
34.28% Google CDN
4.
Google Analytics
31.06% Google Site Analytics
5.
Google
14.63% Google Advertising
6.
Amazon Web Services
14.59% Amazon Hosting
7.
Cloudflare
13.01% Cloudflare CDN
8.
Adobe Typekit
11.35% Adobe Essential
9.
Canvas
11.17% Customer Interaction
10.
Bootstrap CDN
10.71% BootstrapCDN CDN
11.
Google APIs
10.52% Google CDN
12.
jsDelivr
9.46% CDN
13.
fontawesome.com
6.87% CDN
14.
Facebook
6.31% Meta Advertising
15.
Amazon CloudFront
6.22% Amazon Hosting
16.
New Relic
5.36% New Relic Site Analytics
17.
Crazy Egg
5.27% Crazy Egg Site Analytics
18.
DoubleClick
5.18% Google Advertising
19.
Atlassian
4.64% Atlassian Customer Interaction
20.
Heap
4.15% Heap Site Analytics
21.
YouTube
3.76% Google Audio/Video Player
22.
CookieLaw by OneTrust (formerly Optanaon)
3.75% OneTrust Consent Management
23.
Webfonts by Hoefler&Co
3.68% CDN
24.
OneTrust
3.37% OneTrust Consent Management
25.
AddToAny
3.33% AddToAny Social Media
26.
Hotjar
3.13% Hotjar Site Analytics
27.
jQuery
2.98% JS Foundation CDN
28.
unpkg
2.74% CDN
29.
Google Photos
2.44% Google CDN
30.
LinkedIn Analytics
2.4% Microsoft Site Analytics
31.
Piwik PRO Analytics Suite
2.2% Piwik PRO Site Analytics
32.
Google User Content
1.98% Google CDN
33.
Bugsnag
1.6% SmartBear Site Analytics
34.
Pingdom
1.59% SolarWinds Site Analytics
35.
DataTables
1.39% Customer Interaction
36.
Launch Darkly
1.37% Launch Darkly Essential
37.
LinkedIn Ads
1.22% Microsoft Advertising
38.
Jetpack
1.15% Automattic Site Analytics
39.
X Corp.
1.1% X Corp. Social Media
40.
Microsoft Clarity
1.07% Microsoft Site Analytics
41.
WordPress Stats
1.03% Automattic Site Analytics

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

4.06

Trackers Per Page Load

4.37

Tracking Requests Per Page Load

9.37%

Trackers Requests / All Requests

17.47MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies