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umich.edu

Observed activities (39)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
67.58% Google Advertising
2.
Google Static
36.97% Google Hosting
3.
Google Fonts
27.6% Google Hosting
4.
Google
22.41% Google Advertising
5.
jsDelivr
14.11% Hosting
6.
Google Analytics
13.15% Google Site Analytics
7.
Cloudflare
12.85% Cloudflare Hosting
8.
Adobe Typekit
11.27% Adobe Utilities
9.
Bootstrap CDN
10.52% BootstrapCDN Hosting
10.
New Relic
10.03% New Relic Site Analytics
11.
Google APIs
8.37% Google Hosting
12.
fontawesome.com
8.25% Hosting
13.
Google Play Services
6.89% Google Hosting
14.
AddToAny
6.55% AddToAny Social Media
15.
Facebook
6.15% Meta Advertising
16.
Atlassian
6.06% Atlassian Customer Interaction
17.
Microsoft Clarity
5.97% Microsoft Site Analytics
18.
Amazon Web Services
5.64% Amazon Hosting
19.
Crazy Egg
5.57% Crazy Egg Site Analytics
20.
OneTrust
4.99% OneTrust Consent Management
21.
Amazon CloudFront
4.05% Amazon Hosting
22.
Google Marketing Platform
4.02% Google Advertising
23.
YouTube
3.63% Google Audio/Video Player
24.
jQuery
3.11% JS Foundation Hosting
25.
Canvas
2.99% Customer Interaction
26.
Google User Content
2.61% Google Hosting
27.
Google Photos
2.57% Google Hosting
28.
X Corp.
2.15% X Corp. Social Media
29.
Piwik PRO Tag Manager
2.07% Cookie Information Utilities
30.
DataTables
2.02% Customer Interaction
31.
LinkedIn Analytics
1.94% Microsoft Site Analytics
32.
unpkg
1.84% unpkg Hosting
33.
WordPress Stats
1.63% Automattic Site Analytics
34.
Hotjar
1.51% Hotjar Site Analytics
35.
Jetpack
1.47% Automattic Site Analytics
36.
X Advertising
1.26% X Corp. Advertising
37.
X Syndication
1.16% X Corp. Social Media
38.
Google Analytics with signals
1.14% Google Advertising
39.
Siteimprove Analytics
1.11% Siteimprove Site Analytics

3.91

Trackers Per Page Load

0.76

Tracking Requests Per Page Load

3.64%

Trackers Requests / All Requests

4.33MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies