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umich.edu

Observed activities (41)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
51.5% Google Advertising
2.
Google Static
28.99% Google Hosting
3.
Google APIs
25.44% Google Hosting
4.
Google Fonts
24.07% Google Hosting
5.
Google
16.62% Google Advertising
6.
Adobe Typekit
13.09% Adobe Utilities
7.
Cloudflare
12.08% Cloudflare Hosting
8.
jsDelivr
9.84% Hosting
9.
Amazon Web Services
9.53% Amazon Hosting
10.
Heap
8.54% Heap Site Analytics
11.
Bootstrap CDN
8.52% BootstrapCDN Hosting
12.
Google Analytics
8.28% Google Site Analytics
13.
Canvas
8.15% Customer Interaction
14.
New Relic
6.77% New Relic Site Analytics
15.
OneTrust
5.87% OneTrust Consent Management
16.
Google Play Services
5.75% Google Hosting
17.
Atlassian
5.48% Atlassian Customer Interaction
18.
Facebook
5.3% Meta Advertising
19.
Microsoft Clarity
4.92% Microsoft Site Analytics
20.
fontawesome.com
4.74% Hosting
21.
AddToAny
4.49% AddToAny Social Media
22.
Crazy Egg
4.19% Crazy Egg Site Analytics
23.
Google Marketing Platform
4.04% Google Advertising
24.
YouTube
3.81% Google Audio/Video Player
25.
Amazon CloudFront
2.93% Amazon Hosting
26.
Google Photos
2.42% Google Hosting
27.
Piwik PRO Tag Manager
2.04% Cookie Information Utilities
28.
DataTables
1.92% Customer Interaction
29.
jQuery
1.83% JS Foundation Hosting
30.
Google User Content
1.79% Google Hosting
31.
Sentry
1.53% Sentry Utilities
32.
X Corp.
1.51% X Corp. Social Media
33.
Google Analytics with signals
1.5% Google Advertising
34.
unpkg
1.48% unpkg Hosting
35.
LinkedIn Analytics
1.41% Microsoft Site Analytics
36.
Siteimprove Analytics
1.33% Siteimprove Site Analytics
37.
Jetpack
1.32% Automattic Site Analytics
38.
X Advertising
1.25% X Corp. Advertising
39.
LinkedIn Ads
1.21% Microsoft Advertising
40.
Microsoft Services
1.14% Microsoft Misc
41.
WordPress Stats
1.06% Automattic Site Analytics

3.6

Trackers Per Page Load

0.99

Tracking Requests Per Page Load

4.15%

Trackers Requests / All Requests

1.53MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies