usatoday.com

1.

DoubleClick

83.42% • Google • Advertising

2.

Amazon Advertising

81.3% • Amazon • Advertising

3.

Integral Ad Science

75.82% • Integral Ad Science, Inc. • Advertising

4.

Brandmetrics.com

73.02% • • Advertising

5.

Taboola

71.24% • Taboola • Advertising

6.

Gannett Media

67.47% • Gannett Digital Media Network • Audio/Video Player

7.

PageFair

52.42% • Blockthrough • Customer Interaction

8.

ScoreCard Research Beacon

33.81% • comScore, Inc. • Site Analytics

9.

Google APIs

32.31% • Google • CDN

10.

ad-delivery.net

25.47% • • Misc

11.

CookieLaw by OneTrust (formerly Optanaon)

23.18% • OneTrust • Consent Management

12.

Google Tag Manager

22.15% • Google • Essential

13.

Google Analytics

20.51% • Google • Site Analytics

14.

Google Syndication

20.25% • Google • Advertising

15.

Google Fonts

18.94% • Google • CDN

16.

Google Static

15.25% • Google • CDN

17.

Verizon Media

13.89% • Verizon • Advertising

18.

Rubicon

12.23% • The Rubicon Project, Limited • Advertising

19.

OpenX

11.8% • OpenX Software Ltd. • Advertising

20.

Sonobi

11.37% • Sonobi, Inc • Advertising

21.

Criteo

10.88% • Criteo • Advertising

22.

Urban Airship

8.18% • Urban Airship, Inc. • Site Analytics

23.

Connatix

8.17% • Connatix Native Exchange Inc. • Advertising

24.

Jetpack

8.0% • Automattic • Site Analytics

25.

ShareThrough

7.94% • Sharethrough, Inc • Advertising

26.

SkimLinks

7.86% • SkimLinks • Advertising

27.

OneTrust

7.79% • OneTrust • Consent Management

28.

ShareThis

7.6% • ShareThis, Inc. • Advertising

29.

Parse.ly

7.48% • Parse.ly • Site Analytics

30.

Quantcast

7.39% • Quantcast International Limited • Advertising

31.

jsDelivr

7.12% • • CDN

32.

AnyClip

6.94% • AnyClip • Audio/Video Player

33.

ID5 Sync

6.27% • ID5 Technology Ltd. • Site Analytics

34.

Amazon CloudFront

5.67% • Amazon • Hosting

35.

TradeDesk

5.38% • The Trade Desk • Advertising

36.

X Corp.

5.33% • X Corp. • Social Media

37.

Bidswitch

4.86% • Criteo • Advertising

38.

Google AdServices

4.78% • Google • Advertising

39.

Google

4.75% • Google • Advertising

40.

TripleLift

4.75% • TripleLift, Inc. • Advertising

41.

Index Exchange

4.73% • Index Exchange, Inc. • Advertising

42.

Live Intent

4.73% • LiveIntent • Site Analytics

43.

Yieldmo

4.62% • Yieldmo, Inc. • Advertising

44.

AppNexus

4.48% • Microsoft • Advertising

45.

Teads

4.43% • Teads • Advertising

46.

Microsoft Clarity

3.93% • Microsoft • Site Analytics

47.

PubMatic

3.86% • PubMatic, Inc. • Advertising

48.

Conversant

3.73% • Conversant • Advertising

49.

X Syndication

3.41% • X Corp. • Social Media

50.

minute.ly

3.05% • Minute.ly • Audio/Video Player

51.

Undertone

2.57% • Perion • Advertising

52.

PulsePoint

2.53% • PulsePoint, Inc. • Advertising

53.

SpringServe

2.4% • SpringServe, LLC • Advertising

54.

New Relic

2.29% • New Relic • Site Analytics

55.

Microsoft Services

2.23% • Microsoft • Misc

56.

ipify

2.18% • • Misc

57.

LiveRamp

2.12% • Acxiom • Advertising

58.

Yahoo!

1.96% • Verizon • Site Analytics

59.

Mapbox

1.77% • • Customer Interaction

60.

YouTube

1.7% • Google • Audio/Video Player

61.

Rhythmone Beacon

1.69% • RhythmOne, LLC • Advertising

62.

Aggregate Knowledge

1.62% • TransUnion • Advertising

63.

Facebook

1.52% • Meta • Advertising

64.

Yahoo! Analytics

1.48% • Verizon • Site Analytics

65.

Yahoo! Ad Manager Plus

1.28% • Verizon • Advertising

66.

Visualstudio.com

1.27% • Microsoft • Misc

67.

Adobe Audience Manager

1.19% • Adobe • Advertising

68.

Brightcove

1.17% • Brightcove • Site Analytics

69.

Cloudinary

1.1% • • CDN

70.

Polyfill

1.1% • Polyfill.io • Misc

71.

algolia

1.06% • • Advertising

72.

SiteScout by Centro

1.06% • Centro • Advertising

73.

DoubleVerify

1.03% • DoubleVerify • Advertising

74.

Moat

1.01% • Oracle • Advertising