usc.edu

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

74.63% • Google • Advertising

Salesforce

45.09% • Salesforce • Advertising

Salesforce Live Agent

44.69% • Salesforce • Customer Interaction

Cloudflare Insights

40.37% • Cloudflare • Site Analytics

Google Fonts

37.72% • Google • Hosting

Sentry

35.76% • Sentry • Utilities

Google Static

32.87% • Google • Hosting

Amazon CloudFront

16.22% • Amazon • Hosting

Google

14.92% • Google • Advertising

10.

Adobe Typekit

14.01% • Adobe • Utilities

11.

Google Analytics

11.32% • Google • Site Analytics

12.

New Relic

10.39% • New Relic • Site Analytics

13.

Amazon Web Services

7.98% • Amazon • Hosting

14.

Google APIs

6.0% • Google • Hosting

15.

CookieYes

5.84% • CookieYes • Consent Management

16.

Bootstrap CDN

4.81% • BootstrapCDN • Hosting

17.

Cloudflare

4.71% • Cloudflare • Hosting

18.

Google Play Services

4.21% • Google • Hosting

Google Marketing Platform

3.6% • Google • Advertising

21.

jQuery

3.33% • JS Foundation • Hosting

22.

Hotjar

2.68% • Hotjar • Site Analytics

23.

YouTube

2.42% • Google • Audio/Video Player

24.

Facebook

2.08% • Meta • Advertising

25.

Azure CDN

1.96% • Microsoft • Hosting

26.

accessiBe

1.92% • accessiBe • Customer Interaction

27.

TradeDesk

1.86% • The Trade Desk • Advertising

28.

Vimeo

1.84% • Vimeo • Audio/Video Player

29.

Gravatar

1.81% • Automattic • Social Media

30.

Google Analytics with signals

1.67% • Google • Advertising

31.

Google Photos

1.65% • Google • Hosting

32.

Canvas

1.58% • • Customer Interaction

33.

Google AdServices

1.52% • Google • Advertising

34.

Google User Content

1.36% • Google • Hosting

1.26% • Microsoft • Advertising

37.

Datadog

1.23% • Datadog • Utilities

38.

AddToAny

1.18% • AddToAny • Social Media

39.

TikTok Analytics

1.18% • ByteDance Inc • Site Analytics

40.

LinkedIn Analytics

1.15% • Microsoft • Site Analytics

5.36

Trackers Per Page Load

1.28

Tracking Requests Per Page Load

1.13%

Trackers Requests / All Requests

0.93MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies