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wayfair.co.uk

Observed activities (49)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Riskified
90.86% • Riskified • Customer Interaction
2.
Sift Science
89.96% • Sift Science • Site Analytics
3.
Signifyd
88.32% • Signifyd • Site Analytics
4.
Forter
88.19% • Forter • Utilities
5.
Amazon CloudFront
85.96% • Amazon • Hosting
6.
Google Accounts
35.28% • Google • Customer Interaction
7.
AppNexus
17.71% • Microsoft • Advertising
8.
Google AdServices
17.03% • Google • Advertising
9.
Google Tag
16.95% • Google • Advertising
10.
Microsoft Advertising
16.95% • Microsoft • Advertising
11.
Facebook
16.9% • Meta • Advertising
12.
Pinterest
16.87% • Pinterest • Social Media
13.
TikTok Analytics
16.84% • ByteDance Inc • Site Analytics
14.
TradeDesk
16.82% • The Trade Desk • Advertising
15.
Digital Window
16.77% • Axel Springer Group • Advertising
16.
Google Play Services
16.48% • Google • Hosting
17.
Google Static
15.01% • Google • Hosting
18.
Google Marketing Platform
14.12% • Google • Advertising
19.
Criteo
13.0% • Criteo • Advertising
20.
Google Analytics
5.01% • Google • Site Analytics
21.
Google
4.87% • Google • Advertising
22.
Brandwatch
4.52% • Brandwatch • Site Analytics
23.
Sentry
4.13% • Sentry • Utilities
24.
ThreatMetrix
4.05% • LexisNexis • Utilities
25.
Google Fonts
4.02% • Google • Hosting
26.
Google User Content
1.97% • Google • Hosting
27.
Acceleration Partners
1.78% • Acceleration Partners • Advertising
28.
AWIN
1.76% • Axel Springer Group • Advertising
29.
Stripe
1.61% • • Customer Interaction
30.
Google Syndication
1.28% • Google • Advertising
31.
Rubicon
1.25% • The Rubicon Project, Limited • Advertising
32.
ID5 Sync
1.2% • ID5 Technology • Advertising
33.
Bidswitch
1.2% • Criteo • Advertising
34.
Nativo
1.2% • Nativo • Advertising
35.
Improve Digital
1.2% • Improve Digital • Advertising
36.
TripleLift
1.2% • TripleLift, Inc. • Advertising
37.
Teads
1.2% • Teads • Advertising
38.
Yieldlab
1.2% • ProSiebenSat.1 Media • Advertising
39.
Rhythmone Beacon
1.2% • RhythmOne, LLC • Advertising
40.
PubMatic
1.2% • PubMatic, Inc. • Advertising
41.
Media.net
1.2% • Media.net • Advertising
42.
Outbrain
1.2% • Outbrain • Advertising
43.
Taboola
1.2% • Taboola • Advertising
44.
Index Exchange
1.2% • Index Exchange, Inc. • Advertising
45.
Mediavine Exchange
1.2% • Mediavine, Inc • Advertising
46.
Adobe Audience Manager
1.18% • Adobe • Advertising
47.
SMART AdServer
1.17% • Smart Adserver • Advertising
48.
Aggregate Knowledge
1.12% • TransUnion • Advertising

8.55

Trackers Per Page Load

0.46

Tracking Requests Per Page Load

0.24%

Trackers Requests / All Requests

4.25MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies