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Observed activities (57)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
96.26% • Adobe • Essential
2.
Adobe Experience Cloud
94.04% • Adobe • Site Analytics
3.
Insider
90.52% • Insider • Site Analytics
4.
ScoreCard Research Beacon
87.68% • comScore, Inc. • Site Analytics
5.
Adobe Audience Manager
87.45% • Adobe • Advertising
6.
Google Static
86.7% • Google • Hosting
7.
RTB House
85.36% • RTB House • Advertising
8.
DoubleClick
75.47% • Google • Advertising
9.
Criteo
70.27% • Criteo • Advertising
10.
Google Fonts
69.63% • Google • Hosting
11.
Google Tag
68.85% • Google • Advertising
12.
Facebook
67.83% • Meta • Advertising
13.
Taboola
67.44% • Taboola • Advertising
14.
TikTok Analytics
67.06% • ByteDance Inc • Site Analytics
15.
Amazon Web Services
47.78% • Amazon • Hosting
16.
Amazon CloudFront
46.75% • Amazon • Hosting
17.
Google
12.0% • Google • Advertising
18.
Google AdServices
6.04% • Google • Advertising
19.
Spotify
5.74% • Spotify • Audio/Video Player
20.
Rubicon
4.71% • The Rubicon Project, Limited • Advertising
21.
SMART AdServer
4.53% • Smart Adserver • Advertising
22.
AppNexus
4.49% • Microsoft • Advertising
23.
Index Exchange
4.06% • Index Exchange, Inc. • Advertising
24.
Teads
3.93% • Teads • Advertising
25.
TripleLift
3.84% • TripleLift, Inc. • Advertising
26.
PubMatic
3.78% • PubMatic, Inc. • Advertising
27.
Bidswitch
3.72% • Criteo • Advertising
28.
Outbrain
3.66% • Outbrain • Advertising
29.
Media.net
3.59% • Media.net • Advertising
30.
Improve Digital
3.57% • Improve Digital • Advertising
31.
Microsoft Advertising
3.57% • Microsoft • Advertising
32.
ShareThrough
3.55% • Sharethrough, Inc • Advertising
33.
Yieldmo
3.55% • Yieldmo, Inc. • Advertising
34.
Adyoulike
3.55% • Open Web • Advertising
35.
Smaato
3.52% • Verve Group • Advertising
36.
BlueKai
3.52% • Oracle • Advertising
37.
Rhythmone Beacon
3.48% • RhythmOne, LLC • Advertising
38.
Mediavine Exchange
3.47% • Mediavine, Inc • Advertising
39.
Nativo
3.46% • Nativo • Advertising
40.
StickyAds
3.44% • Comcast • Advertising
41.
Tremor Video
3.43% • Tremor Video • Audio/Video Player
42.
RevContent
3.4% • Revcontent • Advertising
43.
ORC International
3.38% • Engine • Advertising
44.
Columbia Online
3.37% • Columbia Online • Advertising
45.
Live Intent
3.2% • LiveIntent • Site Analytics
46.
Google Syndication
2.55% • Google • Advertising
47.
Unruly Media
2.06% • Tremor International • Advertising
48.
Google APIs
2.04% • Google • Hosting

14.74

Trackers Per Page Load

12.25

Tracking Requests Per Page Load

12.32%

Trackers Requests / All Requests

0.62MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies