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gap.com

Observed activities (53)

Sorted by frequency of appearance on domain subpages

1.
Optimizely
97.46% • Optimizely • Site Analytics
2.
Tealium Consent
96.62% • Tealium • Consent Management
3.
SOASTA mPulse
95.79% • Akamai Technologies • Site Analytics
4.
CookieLaw by OneTrust (formerly Optanaon)
95.44% • OneTrust • Consent Management
5.
New Relic
95.39% • New Relic • Site Analytics
6.
OneTrust
94.94% • OneTrust • Consent Management
7.
Tealium
89.35% • Tealium • Essential
8.
Adobe Audience Manager
82.25% • Adobe • Advertising
9.
Certona
78.1% • Certona • Advertising
10.
Medallia
76.95% • Medallia • Customer Interaction
11.
FullStory
76.67% • fullstory • Site Analytics
12.
Salesforce
75.48% • Salesforce • Advertising
13.
Salesforce Live Agent
73.24% • Salesforce • Customer Interaction
14.
Microsoft Advertising
73.05% • Microsoft • Advertising
15.
Pinterest
72.84% • Pinterest • Social Media
16.
Yahoo!
72.63% • Verizon • Site Analytics
17.
Bluecore
72.61% • TriggerMail • Advertising
18.
Google Tag Manager
72.51% • Google • Essential
19.
Amazon Advertising
72.42% • Amazon • Advertising
20.
Facebook
72.22% • Meta • Advertising
21.
BloomReach
71.61% • BloomReach • Advertising
22.
Bidtellect
71.35% • Simpli.fi • Advertising
23.
Snapchat For Business
71.28% • Snap Technologies • Advertising
24.
Movable Ink
71.25% • Movable Ink • Customer Interaction
25.
DoubleClick
70.85% • Google • Advertising
26.
TradeDesk
70.8% • The Trade Desk • Advertising
27.
Teads
70.48% • Teads • Advertising
28.
X Advertising
61.62% • X Corp. • Advertising
29.
ThreatMetrix
54.34% • ThreatMetrix • Site Analytics
30.
Merkle RKG
48.55% • Dentsu Aegis Network • Site Analytics
31.
PayPal
40.19% • eBay • Customer Interaction
32.
PowerReviews
34.98% • PowerReviews • Customer Interaction
33.
True Fit
28.48% • True Fit • Advertising
34.
Monotype GmbH
24.93% • Monotype Imaging • CDN
35.
Google AdServices
12.31% • Google • Advertising
36.
Google
10.57% • Google • Advertising
37.
Quantcast
9.86% • Quantcast International Limited • Advertising
38.
iovation
9.22% • iovation • Essential
39.
Yahoo! Analytics
9.14% • Verizon • Site Analytics
40.
Reddit
8.86% • reddit • Social Media
41.
Amplitude
8.14% • Amplitude • Site Analytics
42.
Aggregate Knowledge
7.58% • TransUnion • Advertising
43.
SecuredVisit
6.96% • SecuredVisit • Advertising
44.
Sentry
5.54% • Sentry • Site Analytics
45.
Kargo
5.41% • Kargo • Advertising
46.
X Corp.
5.39% • X Corp. • Social Media
47.
X Analytics
5.39% • X Corp. • Site Analytics
48.
Google APIs
4.65% • Google • CDN

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

27.66

Trackers Per Page Load

46.91

Tracking Requests Per Page Load

19.65%

Trackers Requests / All Requests

2.12MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies