northwestern.edu

Observed activities (55)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag Manager

53.04% • Google • Essential

Google Analytics

30.81% • Google • Site Analytics

Amazon Web Services

29.59% • Amazon • Hosting

unpkg

25.54% • • Hosting

Heap

25.25% • Heap • Site Analytics

Canvas

24.46% • • Customer Interaction

Google APIs

23.05% • Google • Hosting

Google

18.22% • Google • Advertising

Google Analytics with signals

17.03% • Google • Advertising

10.

Google Static

16.75% • Google • Hosting

11.

DoubleClick

16.41% • Google • Advertising

12.

Cloudflare

11.79% • Cloudflare • Hosting

13.

Google Fonts

10.75% • Google • Hosting

14.

Amazon CloudFront

9.66% • Amazon • Hosting

15.

YouTube

9.04% • Google • Audio/Video Player

16.

SiteImprove Analytics

8.26% • Siteimprove • Site Analytics

17.

jQuery

7.6% • JS Foundation • Hosting

5.99% • Microsoft • Site Analytics

20.

Bootstrap CDN

5.84% • BootstrapCDN • Hosting

21.

OneTrust

5.84% • OneTrust • Consent Management

22.

Facebook

5.28% • Meta • Advertising

3.62% • Microsoft • Site Analytics

25.

pendo

3.35% • • Site Analytics

26.

Monotype GmbH

3.24% • Monotype Imaging • Hosting

27.

LinkedIn Ads

3.11% • Microsoft • Advertising

28.

StackAdapt

3.06% • StackAdapt • Advertising

29.

Microsoft Advertising

2.72% • Microsoft • Advertising

30.

FullStory

2.62% • fullstory • Site Analytics

31.

Google User Content

2.45% • Google • Hosting

32.

AddThis

2.35% • Oracle • Advertising

33.

Google Photos

2.34% • Google • Hosting

34.

Teads

2.31% • Teads • Advertising

35.

TikTok Analytics

2.25% • ByteDance Inc • Site Analytics

36.

Crazy Egg

2.17% • Crazy Egg • Site Analytics

37.

Mouseflow

1.91% • Mouseflow • Site Analytics

38.

Digioh

1.87% • • Advertising

39.

TradeDesk

1.8% • The Trade Desk • Advertising

40.

1.8% • reddit • Social Media

41.

Jetpack

1.74% • Automattic • Site Analytics

42.

Ensighten

1.7% • Ensighten • Essential

43.

Polyfill

1.63% • Polyfill.io • Misc

44.

X Advertising

1.59% • X Corp. • Advertising

45.

Snapchat For Business

1.54% • Snap Technologies • Advertising

46.

Adobe Typekit

1.47% • Adobe • Essential

47.

Google AdServices

1.35% • Google • Advertising

48.

WordPress Stats

1.35% • Automattic • Site Analytics

5.2

Trackers Per Page Load

5.98

Tracking Requests Per Page Load

11.7%

Trackers Requests / All Requests

2.93MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies