umich.edu

Observed activities (46)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag Manager

55.54% • Google • Essential

Google Static

45.28% • Google • Hosting

Google Analytics

36.06% • Google • Site Analytics

Google Fonts

33.85% • Google • Hosting

Google

22.03% • Google • Advertising

jsDelivr

11.16% • • Hosting

Adobe Typekit

10.15% • Adobe • Essential

Bootstrap CDN

10.08% • BootstrapCDN • Hosting

Google APIs

10.01% • Google • Hosting

10.

Cloudflare

9.37% • Cloudflare • Hosting

11.

DoubleClick

9.3% • Google • Advertising

6.79% • Meta • Advertising

14.

Amazon Web Services

6.42% • Amazon • Hosting

15.

Google Analytics with signals

6.08% • Google • Advertising

16.

Amazon CloudFront

6.02% • Amazon • Hosting

17.

OneTrust

5.7% • OneTrust • Consent Management

18.

Crazy Egg

5.52% • Crazy Egg • Site Analytics

19.

YouTube

5.16% • Google • Audio/Video Player

20.

Atlassian

4.35% • Atlassian • Customer Interaction

21.

Google User Content

4.1% • Google • Hosting

22.

New Relic

4.06% • New Relic • Site Analytics

23.

Heap

3.68% • Heap • Site Analytics

24.

Canvas

3.56% • • Customer Interaction

25.

Piwik PRO Analytics Suite

3.5% • Piwik PRO • Site Analytics

26.

Hotjar

3.5% • Hotjar • Site Analytics

27.

AddToAny

3.42% • AddToAny • Social Media

28.

jQuery

3.42% • JS Foundation • Hosting

29.

LinkedIn Analytics

3.17% • Microsoft • Site Analytics

30.

Google Photos

2.98% • Google • Hosting

31.

Microsoft Clarity

2.79% • Microsoft • Site Analytics

32.

Pingdom

1.9% • SolarWinds • Site Analytics

33.

LinkedIn Ads

1.77% • Microsoft • Advertising

34.

X Advertising

1.73% • X Corp. • Advertising

35.

X Corp.

1.73% • X Corp. • Social Media

1.55% • Automattic • Site Analytics

38.

DataTables

1.49% • • Customer Interaction

39.

Jetpack

1.44% • Automattic • Site Analytics

40.

Google AdServices

1.28% • Google • Advertising

41.

Microsoft Services

1.22% • Microsoft • Misc

42.

Zendesk

1.18% • Zendesk • Customer Interaction

43.

Zendesk CDN

1.18% • Zendesk • Misc

44.

Sentry

1.04% • Sentry • Site Analytics

45.

MyFonts

1.01% • MyFonts • Site Analytics

46.

SiteImprove Analytics

1.01% • Siteimprove • Site Analytics

4.17

Trackers Per Page Load

3.19

Tracking Requests Per Page Load

10.44%

Trackers Requests / All Requests

1.31MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies