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tiaa.org

Observed activities (32)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
95.04% • Google • Essential
2.
Adobe Audience Manager
92.27% • Adobe • Advertising
3.
Qualtrics
81.32% • Qualtrics • Site Analytics
4.
Google
51.29% • Google • Advertising
5.
DoubleClick
50.83% • Google • Advertising
6.
Demandbase
49.2% • Demandbase • Advertising
7.
TradeDesk
48.98% • The Trade Desk • Advertising
8.
Google Analytics
48.93% • Google • Site Analytics
9.
Facebook
48.88% • Meta • Advertising
10.
X Advertising
48.82% • X Corp. • Advertising
11.
LinkedIn Analytics
48.5% • Microsoft • Site Analytics
12.
LinkedIn Ads
40.86% • Microsoft • Advertising
13.
Microsoft Advertising
37.01% • Microsoft • Advertising
14.
Arkose Labs
32.18% • • Site Analytics
15.
Google Analytics with signals
28.12% • Google • Advertising
16.
Crazy Egg
26.51% • Crazy Egg • Site Analytics
17.
SOASTA mPulse
25.91% • Akamai Technologies • Site Analytics
18.
Google Static
25.31% • Google • Hosting
19.
Adobe Experience Cloud
23.25% • Adobe • Site Analytics
20.
Dynatrace
22.85% • Thoma Bravo • Site Analytics
21.
Reddit
20.34% • reddit • Social Media
22.
Pinterest
16.42% • Pinterest • Social Media
23.
Cloudflare
16.14% • Cloudflare • Hosting
24.
Akamai Technologies
15.48% • Akamai Technologies • Hosting
25.
Adobe Dynamic Media
8.94% • Adobe • Advertising
26.
X Analytics
4.56% • X Corp. • Site Analytics
27.
X Corp.
4.46% • X Corp. • Social Media
28.
Evergage
3.61% • Evergage • Customer Interaction
29.
ThreatMetrix
2.82% • ThreatMetrix • Site Analytics
30.
Google Fonts
2.49% • Google • Hosting
31.
Google Syndication
2.41% • Google • Advertising
32.
Dstillery
2.07% • Dstillery • Advertising

11.42

Trackers Per Page Load

26.72

Tracking Requests Per Page Load

33.0%

Trackers Requests / All Requests

1.03MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies