arstechnica.com

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

91.31% • Google • Advertising

OneTrust

89.75% • OneTrust • Consent Management

Taboola

75.38% • Taboola • Advertising

SkimLinks

36.81% • SkimLinks • Advertising

Google

18.9% • Google • Advertising

Google Static

9.93% • Google • Hosting

DoubleClick

9.79% • Google • Advertising

Google APIs

8.88% • Google • Hosting

YouTube

7.82% • Google • Audio/Video Player

10.

Google Photos

6.53% • Google • Hosting

11.

Integral Ad Science

4.64% • Integral Ad Science, Inc. • Advertising

12.

ScoreCard Research Beacon

4.44% • comScore, Inc. • Site Analytics

13.

Google Syndication

4.37% • Google • Advertising

14.

Facebook

4.13% • Meta • Advertising

15.

Parse.ly

4.01% • Parse.ly • Site Analytics

16.

Amazon Advertising

3.99% • Amazon • Advertising

3.67% • Sailthru • Advertising

19.

Bounce Exchange

3.38% • Bounce Exchange • Advertising

20.

Quantcast

3.37% • Quantcast International Limited • Advertising

21.

Outbrain

3.35% • Outbrain • Advertising

22.

LiveRamp

3.31% • LiveRamp • Advertising

23.

Hotjar

3.25% • Hotjar • Site Analytics

24.

X Advertising

3.2% • X Corp. • Advertising

25.

Snapchat For Business

3.13% • Snap Technologies • Advertising

26.

Audience Square

3.09% • Audigent • Advertising

27.

TikTok Analytics

3.08% • ByteDance Inc • Site Analytics

28.

Qualia

3.07% • Qualia • Advertising

29.

LinkedIn Analytics

2.93% • Microsoft • Site Analytics

30.

Rubicon

2.76% • The Rubicon Project, Limited • Advertising

31.

X Corp.

2.76% • X Corp. • Social Media

32.

Criteo

2.64% • Criteo • Advertising

33.

Google Analytics with signals

2.53% • Google • Advertising

34.

Google Fonts

2.48% • Google • Hosting

35.

LinkedIn Ads

2.4% • Microsoft • Advertising

36.

AppNexus

2.28% • Microsoft • Advertising

37.

DoubleVerify

2.22% • DoubleVerify • Advertising

38.

Quantcount

2.13% • Quantcast International Limited • Site Analytics

39.

Media.net

2.09% • Media.net • Advertising

40.

Amazon CloudFront

2.06% • Amazon • Hosting

41.

PubMatic

2.04% • PubMatic, Inc. • Advertising

42.

TradeDesk

2.01% • The Trade Desk • Advertising

43.

Index Exchange

2.01% • Index Exchange, Inc. • Advertising

44.

OpenX

1.89% • OpenX Software Ltd. • Advertising

45.

Adobe Audience Manager

1.79% • Adobe • Advertising

46.

TripleLift

1.71% • TripleLift, Inc. • Advertising

47.

X Analytics

1.55% • X Corp. • Site Analytics

48.

Teads

1.54% • Teads • Advertising

6.16

Trackers Per Page Load

7.01

Tracking Requests Per Page Load

17.39%

Trackers Requests / All Requests

0.84MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies