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autotrader.ca

Observed activities (88)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
90.98% • Google • Advertising
2.
Optimizely
89.34% • Optimizely • Site Analytics
3.
DoubleClick
87.9% • Google • Advertising
4.
Azure CDN
86.45% • Microsoft • Hosting
5.
Amazon Advertising
85.92% • Amazon • Advertising
6.
Usabilla
85.3% • SurveyMonkey • Customer Interaction
7.
New Relic
83.86% • New Relic • Site Analytics
8.
Yahoo!
77.35% • Verizon • Site Analytics
9.
Lotame
74.13% • Lotame • Advertising
10.
PubMatic
70.89% • PubMatic, Inc. • Advertising
11.
AppNexus
69.59% • Microsoft • Advertising
12.
Rubicon
69.58% • The Rubicon Project, Limited • Advertising
13.
Index Exchange
69.56% • Index Exchange, Inc. • Advertising
14.
ShareThrough
68.57% • Sharethrough, Inc • Advertising
15.
Yahoo! Analytics
64.88% • Verizon • Site Analytics
16.
Google Static
61.17% • Google • Hosting
17.
JW Player
53.32% • JW Player • Audio/Video Player
18.
Google Fonts
44.05% • Google • Hosting
19.
Quantcast
25.71% • Quantcast International Limited • Advertising
20.
Criteo
25.47% • Criteo • Advertising
21.
Facebook
25.22% • Meta • Advertising
22.
StackAdapt
24.82% • StackAdapt • Advertising
23.
ScoreCard Research Beacon
24.78% • comScore, Inc. • Site Analytics
24.
Microsoft Clarity
24.76% • Microsoft • Site Analytics
25.
Pinterest
24.75% • Pinterest • Social Media
26.
FouAnalytics
24.74% • FouAnalytics • Site Analytics
27.
TikTok Analytics
24.69% • ByteDance Inc • Site Analytics
28.
Microsoft Advertising
24.43% • Microsoft • Advertising
29.
SMART AdServer
24.14% • Smart Adserver • Advertising
30.
TradeDesk
23.87% • The Trade Desk • Advertising
31.
Amazon CloudFront
23.09% • Amazon • Hosting
32.
Microsoft Services
14.07% • Microsoft • Misc
33.
Google
11.75% • Google • Advertising
34.
LivePerson
9.66% • LivePerson • Customer Interaction
35.
Google APIs
5.69% • Google • Hosting
36.
ID5 Sync
4.91% • ID5 Technology Ltd. • Site Analytics
37.
Treasure Data
4.7% • arm • Site Analytics
38.
YouTube
4.52% • Google • Audio/Video Player
39.
Google Analytics
4.46% • Google • Site Analytics
40.
Google Analytics with signals
4.43% • Google • Advertising
41.
Google Syndication
4.31% • Google • Advertising
42.
PageFair
4.18% • Blockthrough • Customer Interaction
43.
Adobe Audience Manager
4.04% • Adobe • Advertising
44.
33Across
3.98% • 33Across • Advertising
45.
LiveRamp
3.95% • LiveRamp • Advertising
46.
Conversant
3.78% • Conversant • Advertising
47.
Google AdServices
3.71% • Google • Advertising
48.
Adform
3.67% • Adform • Advertising

19.93

Trackers Per Page Load

15.39

Tracking Requests Per Page Load

11.65%

Trackers Requests / All Requests

2.69MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies