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autotrader.ca

Observed activities (100)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
91.79% • Google • Advertising
2.
Optimizely
89.72% • Optimizely • Site Analytics
3.
DoubleClick
88.94% • Google • Advertising
4.
Amazon Advertising
87.28% • Amazon • Advertising
5.
New Relic
84.93% • New Relic • Site Analytics
6.
Usabilla
84.21% • SurveyMonkey • Customer Interaction
7.
Yahoo!
77.25% • Verizon • Site Analytics
8.
Rubicon
74.18% • The Rubicon Project, Limited • Advertising
9.
AppNexus
74.16% • Microsoft • Advertising
10.
Index Exchange
74.16% • Index Exchange, Inc. • Advertising
11.
PubMatic
74.14% • PubMatic, Inc. • Advertising
12.
Lotame
73.35% • Lotame • Advertising
13.
ShareThrough
73.34% • Sharethrough, Inc • Advertising
14.
Yahoo! Analytics
68.1% • Verizon • Site Analytics
15.
Azure CDN
67.88% • Microsoft • Hosting
16.
Google Static
61.73% • Google • Hosting
17.
JW Player
52.9% • JW Player • Audio/Video Player
18.
Google Fonts
44.35% • Google • Hosting
19.
Google
25.06% • Google • Advertising
20.
Quantcast
21.46% • Quantcast International Limited • Advertising
21.
Criteo
21.37% • Criteo • Advertising
22.
Facebook
21.37% • Meta • Advertising
23.
StackAdapt
21.14% • StackAdapt • Advertising
24.
Microsoft Advertising
21.07% • Microsoft • Advertising
25.
Microsoft Clarity
20.79% • Microsoft • Site Analytics
26.
ScoreCard Research Beacon
20.74% • comScore, Inc. • Site Analytics
27.
FouAnalytics
20.7% • FouAnalytics • Site Analytics
28.
Pinterest
20.7% • Pinterest • Social Media
29.
TikTok Analytics
20.68% • ByteDance Inc • Site Analytics
30.
Amazon CloudFront
20.67% • Amazon • Hosting
31.
SMART AdServer
20.63% • Smart Adserver • Advertising
32.
TradeDesk
20.42% • The Trade Desk • Advertising
33.
AudienceRate
19.9% • AudienceRate • Advertising
34.
Microsoft Services
13.73% • Microsoft • Misc
35.
LivePerson
9.56% • LivePerson • Customer Interaction
36.
ID5 Sync
7.02% • ID5 Technology Ltd. • Site Analytics
37.
Treasure Data
6.14% • arm • Site Analytics
38.
PageFair
6.0% • Blockthrough • Customer Interaction
39.
33Across
5.81% • 33Across • Advertising
40.
Adobe Audience Manager
5.76% • Adobe • Advertising
41.
Epsilon
5.65% • Epsilon • Advertising
42.
Google Analytics
5.54% • Google • Site Analytics
43.
Google Analytics with signals
5.5% • Google • Advertising
44.
Google Syndication
5.46% • Google • Advertising
45.
Google APIs
5.3% • Google • Hosting
46.
Live Intent
5.19% • LiveIntent • Site Analytics
47.
Bidswitch
4.95% • Criteo • Advertising
48.
YouTube
4.75% • Google • Audio/Video Player

20.24

Trackers Per Page Load

16.23

Tracking Requests Per Page Load

10.96%

Trackers Requests / All Requests

2.07MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies