autotrader.com

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

93.52% • Google • Advertising

New Relic

84.01% • New Relic • Site Analytics

Optimizely

83.06% • Optimizely • Site Analytics

DoubleClick

83.02% • Google • Advertising

Google

71.34% • Google • Advertising

Amazon Web Services

36.78% • Amazon • Hosting

Google Static

33.36% • Google • Hosting

PubMatic

32.97% • PubMatic, Inc. • Advertising

Facebook

14.78% • Meta • Advertising

10.

Google Fonts

14.29% • Google • Hosting

11.

Akamai Technologies

12.71% • Akamai Technologies • Hosting

12.

OneTrust

11.76% • OneTrust • Consent Management

13.

Adobe Typekit

10.91% • Adobe • Utilities

14.

Qualia

10.2% • Qualia • Advertising

15.

Google AdServices

9.57% • Google • Advertising

16.

Amazon Advertising

9.06% • Amazon • Advertising

17.

ScoreCard Research Beacon

7.36% • comScore, Inc. • Site Analytics

18.

Segment

6.1% • Segment • Site Analytics

19.

5.71% • Pinterest • Social Media

20.

TVSquared

5.67% • TV Squared • Advertising

21.

audioeye

4.79% • audioeye • Site Analytics

22.

Google Syndication

4.06% • Google • Advertising

23.

Quantcast

3.89% • Quantcast International Limited • Advertising

24.

Microsoft Advertising

3.68% • Microsoft • Advertising

25.

LiveRamp

3.68% • LiveRamp • Advertising

26.

Google Analytics with signals

3.56% • Google • Advertising

27.

Google APIs

3.48% • Google • Hosting

28.

AdGear

3.46% • Samsung • Advertising

29.

Snapchat For Business

3.46% • Snap Technologies • Advertising

30.

TikTok Analytics

3.41% • ByteDance Inc • Site Analytics

31.

Treasure Data

3.2% • arm • Site Analytics

32.

unpkg

2.59% • unpkg • Hosting

33.

Adobe Audience Manager

2.55% • Adobe • Advertising

34.

Integral Ad Science

2.53% • Integral Ad Science, Inc. • Advertising

35.

JW Player

2.3% • JW Player • Audio/Video Player

36.

YouTube

2.24% • Google • Audio/Video Player

37.

Google User Content

2.23% • Google • Hosting

38.

AppNexus

2.12% • Microsoft • Advertising

39.

Sentry

1.91% • Sentry • Utilities

40.

Flashtalking

1.76% • Flashtalking • Advertising

41.

Nativo

1.4% • Nativo • Advertising

42.

Undertone

1.38% • Perion • Advertising

43.

DoubleVerify

1.23% • DoubleVerify • Advertising

44.

Google Photos

1.19% • Google • Hosting

45.

Google Analytics

1.15% • Google • Site Analytics

1.05% • Verizon • Site Analytics

8.44

Trackers Per Page Load

14.71

Tracking Requests Per Page Load

23.68%

Trackers Requests / All Requests

1.25MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies