barrons.com

1.

DoubleClick

90.73% • Google • Advertising

2.

Moat

90.28% • Oracle • Advertising

3.

Amazon Advertising

89.19% • Amazon • Advertising

4.

New Relic

86.8% • New Relic • Site Analytics

5.

Tealium Consent

86.31% • Tealium • Consent Management

6.

Amazon Web Services

82.4% • Amazon • Hosting

7.

Google Static

80.3% • Google • CDN

8.

Adobe Audience Manager

79.49% • Adobe • Advertising

9.

LinkedIn Analytics

78.09% • Microsoft • Site Analytics

10.

ScoreCard Research Beacon

77.99% • comScore, Inc. • Site Analytics

11.

News Connect

77.61% • News Corp • Advertising

12.

DataDome

77.45% • DataDome • Site Analytics

13.

Brandmetrics.com

77.05% • • Advertising

14.

NetRatings SiteCensus

76.36% • Nielsen • Advertising

15.

Parse.ly

74.09% • Parse.ly • Site Analytics

16.

Reddit

73.81% • reddit • Social Media

17.

Google Tag Manager

73.25% • Google • Essential

18.

Facebook

72.68% • Meta • Advertising

19.

X Advertising

72.15% • X Corp. • Advertising

20.

Google Fonts

69.62% • Google • CDN

21.

Google

68.42% • Google • Advertising

22.

Urban Airship

54.75% • Urban Airship, Inc. • Site Analytics

23.

ComScore, Inc.

44.77% • comScore, Inc. • Site Analytics

24.

Dianomi

39.01% • Dianomi • Advertising

25.

cXense

34.97% • Cxense • Advertising

26.

Google APIs

33.01% • Google • CDN

27.

Google AdServices

28.13% • Google • Advertising

28.

AppNexus

21.07% • Microsoft • Advertising

29.

PubMatic

20.97% • PubMatic, Inc. • Advertising

30.

Spot.IM

20.36% • Spot.IM Ltd. • Social Media

31.

Rubicon

20.24% • The Rubicon Project, Limited • Advertising

32.

TripleLift

20.24% • TripleLift, Inc. • Advertising

33.

Index Exchange

20.17% • Index Exchange, Inc. • Advertising

34.

Criteo

20.17% • Criteo • Advertising

35.

Yahoo!

20.16% • Verizon • Site Analytics

36.

Cloudflare

12.57% • Cloudflare • CDN

37.

LiveRamp

11.16% • Acxiom • Advertising

38.

Optimizely

10.61% • Optimizely • Site Analytics

39.

Permutive

4.1% • Permutive, Inc. • Advertising

40.

LinkedIn Ads

3.54% • Microsoft • Advertising

41.

Google Syndication

3.33% • Google • Advertising

42.

Ad Lightning

2.94% • Ad Lightning • Advertising

43.

X Corp.

2.92% • X Corp. • Social Media

44.

AMP Project

2.28% • Google • Misc

45.

Cloudflare Insights

2.02% • Cloudflare • Site Analytics

46.

OpenX

2.01% • OpenX Software Ltd. • Advertising

47.

X Analytics

1.98% • X Corp. • Site Analytics

48.

Adform

1.72% • Adform • Advertising

49.

Beeswax

1.53% • Beeswax • Advertising

50.

Bidswitch

1.47% • Criteo • Advertising

51.

Yahoo! Analytics

1.04% • Verizon • Site Analytics