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betterment.com

Observed activities (40)

Sorted by frequency of appearance on domain subpages

1.
Sentry
71.54% • Sentry • Site Analytics
2.
Google Tag Manager
71.06% • Google • Essential
3.
Segment
70.93% • Segment • Site Analytics
4.
Google Analytics
31.03% • Google • Site Analytics
5.
DoubleClick
29.14% • Google • Advertising
6.
Snapchat For Business
28.82% • Snap Technologies • Advertising
7.
Amazon Advertising
28.72% • Amazon • Advertising
8.
Reddit
28.66% • reddit • Social Media
9.
TradeDesk
28.65% • The Trade Desk • Advertising
10.
TVSquared
28.56% • TV Squared • Advertising
11.
AppNexus
28.54% • Microsoft • Advertising
12.
Yahoo! Analytics
28.53% • Verizon • Site Analytics
13.
DataXu
28.51% • DataXu • Advertising
14.
Resonate Networks
28.48% • Resonate • Advertising
15.
Outbrain
28.48% • Outbrain • Advertising
16.
Nativo
28.48% • Nativo • Advertising
17.
StackAdapt
28.48% • StackAdapt • Advertising
18.
X Advertising
23.86% • X Corp. • Advertising
19.
Google Analytics with signals
19.23% • Google • Advertising
20.
HubSpot
7.41% • HubSpot • Site Analytics
21.
HubSpot Cookies
7.12% • HubSpot • Consent Management
22.
Google
6.92% • Google • Advertising
23.
Cloudflare
6.63% • Cloudflare • CDN
24.
HubSpot LiveChat
6.49% • HubSpot • Customer Interaction
25.
Bootstrap CDN
5.79% • BootstrapCDN • CDN
26.
Mixpanel
5.16% • Mixpanel • Site Analytics
27.
X Corp.
4.14% • X Corp. • Social Media
28.
Tapad
3.8% • Telenor Group • Advertising
29.
Facebook
3.66% • Meta • Advertising
30.
X Analytics
2.41% • X Corp. • Site Analytics
31.
TikTok Analytics
2.26% • ByteDance Inc • Site Analytics
32.
Hotjar
2.22% • Hotjar • Site Analytics
33.
LinkedIn Widgets
1.65% • Microsoft • Social Media
34.
Adobe Audience Manager
1.48% • Adobe • Advertising
35.
Google AdServices
1.39% • Google • Advertising
36.
Google Syndication
1.29% • Google • Advertising
37.
Salesforce DMP
1.24% • Salesforce • Advertising
38.
Google Fonts
1.17% • Google • CDN
39.
Google Static
1.15% • Google • CDN
40.
Amazon Web Services
1.05% • Amazon • Hosting

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

8.47

Trackers Per Page Load

4.53

Tracking Requests Per Page Load

9.51%

Trackers Requests / All Requests

0.34MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies