cambridge.org

1.

Google Tag Manager

89.75% • Google • Essential

2.

Google Analytics

88.82% • Google • Site Analytics

3.

Hotjar

79.43% • Hotjar • Site Analytics

4.

X Advertising

78.34% • X Corp. • Advertising

5.

DoubleClick

76.63% • Google • Advertising

6.

CookieLaw by OneTrust (formerly Optanaon)

75.08% • OneTrust • Consent Management

7.

AMP Project

74.72% • Google • Misc

8.

Facebook

71.68% • Meta • Advertising

9.

OneTrust

26.46% • OneTrust • Consent Management

10.

Google Static

20.6% • Google • CDN

11.

Google Fonts

18.79% • Google • CDN

12.

Sentry

16.46% • Sentry • Site Analytics

13.

Google

15.92% • Google • Advertising

14.

Site24x7

15.64% • Zoho Corporation • Site Analytics

15.

Google Analytics with signals

10.98% • Google • Advertising

16.

Shareaholic

10.86% • Shareaholic • Site Analytics

17.

WikiMedia

7.24% • Wikimedia Foundation • CDN

18.

LinkedIn Analytics

7.22% • Microsoft • Site Analytics

19.

unpkg

6.22% • • CDN

20.

Amazon CloudFront

5.34% • Amazon • Hosting

21.

Qualtrics

5.05% • Qualtrics • Site Analytics

22.

Teads

3.64% • Teads • Advertising

23.

Criteo

3.57% • Criteo • Advertising

24.

Index Exchange

3.51% • Index Exchange, Inc. • Advertising

25.

AppNexus

3.49% • Microsoft • Advertising

26.

PubMatic

3.43% • PubMatic, Inc. • Advertising

27.

Rubicon

3.39% • The Rubicon Project, Limited • Advertising

28.

sovrn

3.36% • Sovrn Holdings Inc • Advertising

29.

Google APIs

3.18% • Google • CDN

30.

X Corp.

3.13% • X Corp. • Social Media

31.

Gigya

2.73% • SAP • Site Analytics

32.

Amazon Advertising

2.63% • Amazon • Advertising

33.

TripleLift

2.53% • TripleLift, Inc. • Advertising

34.

OpenX

2.49% • OpenX Software Ltd. • Advertising

35.

X Analytics

2.4% • X Corp. • Site Analytics

36.

Cloudflare

2.38% • Cloudflare • CDN

37.

Gigya CDN

2.12% • SAP • CDN

38.

Amazon Web Services

2.0% • Amazon • Hosting

39.

Google Syndication

2.0% • Google • Advertising

40.

YouTube

1.75% • Google • Audio/Video Player

41.

TradeDesk

1.43% • The Trade Desk • Advertising

42.

Conversant

1.12% • Conversant • Advertising

43.

PageFair

1.05% • Blockthrough • Customer Interaction