cengage.com

1.

Google Tag Manager

78.23% • Google • Essential

2.

Google Static

63.9% • Google • CDN

3.

Google Fonts

63.65% • Google • CDN

4.

Google Analytics

60.95% • Google • Site Analytics

5.

Qualtrics

28.22% • Qualtrics • Site Analytics

6.

CookieLaw by OneTrust (formerly Optanaon)

24.71% • OneTrust • Consent Management

7.

JW Player

17.1% • JW Player • Audio/Video Player

8.

Optimizely

13.6% • Optimizely • Site Analytics

9.

SOASTA mPulse

12.31% • Akamai Technologies • Site Analytics

10.

Google

10.41% • Google • Advertising

11.

DoubleClick

9.12% • Google • Advertising

12.

Cloudflare

8.3% • Cloudflare • CDN

13.

Salesforce

6.75% • Salesforce • Advertising

14.

Amazon Web Services

6.2% • Amazon • Hosting

15.

OneTrust

5.33% • OneTrust • Consent Management

16.

Salesforce Live Agent

4.66% • Salesforce • Customer Interaction

17.

Eloqua

3.66% • Oracle • Advertising

18.

Microsoft Advertising

3.58% • Microsoft • Advertising

19.

LinkedIn Ads

3.56% • Microsoft • Advertising

20.

Facebook

3.49% • Meta • Advertising

21.

LinkedIn Analytics

3.45% • Microsoft • Site Analytics

22.

TikTok Analytics

3.29% • ByteDance Inc • Site Analytics

23.

Evergage

3.18% • Evergage • Customer Interaction

24.

MNTN

3.18% • MNTN • Site Analytics

25.

X Advertising

3.14% • X Corp. • Advertising

26.

Snapchat For Business

3.13% • Snap Technologies • Advertising

27.

StackAdapt

2.9% • StackAdapt • Advertising

28.

Google APIs

2.9% • Google • CDN

29.

Mouseflow

1.98% • Mouseflow • Site Analytics

30.

Demandbase

1.82% • Demandbase • Advertising

31.

Adobe Typekit

1.72% • Adobe • Essential

32.

Amazon CloudFront

1.28% • Amazon • Hosting

33.

jsDelivr

1.27% • • CDN

34.

Akamai Technologies

1.19% • Akamai Technologies • CDN