gartner.com

1.

Google Tag Manager

58.03% • Google • Essential

2.

Google Analytics

51.77% • Google • Site Analytics

3.

Eloqua

34.27% • Oracle • Advertising

4.

Google Fonts

34.01% • Google • CDN

5.

FullStory

28.35% • fullstory • Site Analytics

6.

Google

25.22% • Google • Advertising

7.

Google Static

24.82% • Google • CDN

8.

Facebook

13.74% • Meta • Advertising

9.

Hotjar

13.51% • Hotjar • Site Analytics

10.

Cloudflare

12.71% • Cloudflare • CDN

11.

LinkedIn Analytics

12.38% • Microsoft • Site Analytics

12.

OneTrust

11.95% • OneTrust • Consent Management

13.

Dynatrace

11.61% • Thoma Bravo • Site Analytics

14.

DoubleClick

11.01% • Google • Advertising

15.

Google Recaptcha

8.78% • Google • Essential

16.

Adobe Audience Manager

8.21% • Adobe • Advertising

17.

Microsoft Clarity

8.17% • Microsoft • Site Analytics

18.

CookieLaw by OneTrust (formerly Optanaon)

8.07% • OneTrust • Consent Management

19.

Google Analytics with signals

7.12% • Google • Advertising

20.

Microsoft Advertising

6.92% • Microsoft • Advertising

21.

Google APIs

6.51% • Google • CDN

22.

AB Tasty

6.28% • AB Tasty • Site Analytics

23.

X Corp.

4.66% • X Corp. • Social Media

24.

Drift

4.5% • Drift • Customer Interaction

25.

Launch Darkly

4.5% • Launch Darkly • Essential

26.

Optimizely

3.82% • Optimizely • Site Analytics

27.

pendo

3.22% • • Site Analytics

28.

Lytics

2.83% • Lytics • Site Analytics

29.

Microsoft Services

2.57% • Microsoft • Misc

30.

X Syndication

2.55% • X Corp. • Social Media

31.

LinkedIn Ads

1.64% • Microsoft • Advertising

32.

Cloudinary

1.47% • • CDN

33.

YouTube

1.32% • Google • Audio/Video Player

34.

Monotype GmbH

1.24% • Monotype Imaging • CDN

35.

X Advertising

1.21% • X Corp. • Advertising

36.

Amazon Web Services

1.2% • Amazon • Hosting