hm.com

1.

Optimizely

96.12% • Optimizely • Site Analytics

2.

CookieLaw by OneTrust (formerly Optanaon)

93.8% • OneTrust • Consent Management

3.

Tealium Consent

92.47% • Tealium • Consent Management

4.

SOASTA mPulse

91.55% • Akamai Technologies • Site Analytics

5.

OneTrust

18.93% • OneTrust • Consent Management

6.

Google Tag Manager

15.49% • Google • Essential

7.

Snapchat For Business

14.53% • Snap Technologies • Advertising

8.

Google Analytics

14.2% • Google • Site Analytics

9.

TikTok Analytics

13.88% • ByteDance Inc • Site Analytics

10.

Facebook

13.86% • Meta • Advertising

11.

Adobe Audience Manager

13.39% • Adobe • Advertising

12.

X Advertising

13.23% • X Corp. • Advertising

13.

Adform

13.21% • Adform • Advertising

14.

Kenshoo

13.15% • Kenshoo • Site Analytics

15.

sitelabweb.com

12.23% • • Misc

16.

Nuance

12.14% • TouchCommerce • Customer Interaction

17.

Microsoft Advertising

12.08% • Microsoft • Advertising

18.

ContentSquare

11.22% • Content Square • Advertising

19.

Google

9.31% • Google • Advertising

20.

DoubleClick

8.52% • Google • Advertising

21.

Microsoft Services

8.15% • Microsoft • Misc

22.

Akamai Technologies

6.87% • Akamai Technologies • CDN

23.

Google Fonts

5.79% • Google • CDN

24.

Google APIs

5.04% • Google • CDN

25.

Google Analytics with signals

4.86% • Google • Advertising

26.

Google AdServices

4.75% • Google • Advertising

27.

Pinterest

3.44% • Pinterest • Social Media

28.

Google Static

2.97% • Google • CDN

29.

ThreatMetrix

1.13% • ThreatMetrix • Site Analytics

30.

Google Translate

1.08% • Google • Customer Interaction

31.

Brightcove Player

1.02% • Brightcove • Audio/Video Player