kiplinger.com

1.

Sourcepoint CMP

98.19% • Sourcepoint • Consent Management

2.

Google Tag

96.33% • Google • Advertising

3.

ScoreCard Research Beacon

95.14% • comScore, Inc. • Site Analytics

4.

Dotmetrics

94.74% • • Site Analytics

5.

Parse.ly

93.61% • Parse.ly • Site Analytics

6.

Dianomi

52.78% • Dianomi • Advertising

7.

BlueConic Plugin

48.71% • BlueConic • Site Analytics

8.

JW Player

42.17% • JW Player • Audio/Video Player

9.

X Syndication

14.53% • X Corp. • Social Media

10.

X Corp.

14.53% • X Corp. • Social Media

11.

YouTube

14.51% • Google • Audio/Video Player

12.

Google Static

9.38% • Google • Hosting

13.

Google Fonts

9.16% • Google • Hosting

14.

Google Marketing Platform

4.03% • Google • Advertising

15.

Amazon Advertising

3.43% • Amazon • Advertising

16.

SkimLinks

3.0% • SkimLinks • Advertising

17.

Purch

2.86% • Purch Group, Inc. • Advertising

18.

Google

2.81% • Google • Advertising

19.

PubMatic

2.66% • PubMatic, Inc. • Advertising

20.

Magnite

2.64% • Magnite • Advertising

21.

Bidswitch

2.56% • Criteo • Advertising

22.

AppNexus

2.54% • Microsoft • Advertising

23.

Reddit

2.49% • reddit • Social Media

24.

OpenX

2.45% • OpenX Software Ltd. • Advertising

25.

Google APIs

2.45% • Google • Hosting

26.

Index Exchange

2.43% • Index Exchange, Inc. • Advertising

27.

TripleLift

2.43% • TripleLift, Inc. • Advertising

28.

Captify

2.41% • Captify • Advertising

29.

Bombora

2.41% • Bombora • Site Analytics

30.

Facebook

2.41% • Meta • Advertising

31.

Brand Metrics

2.41% • Brand Metrics • Advertising

32.

TradeDesk

2.39% • The Trade Desk • Advertising

33.

DoubleVerify

2.32% • DoubleVerify • Advertising

34.

videoplayerhub.com

2.28% • • Misc

35.

LinkedIn Analytics

2.26% • Microsoft • Site Analytics

36.

LiveRamp

2.15% • LiveRamp • Advertising

37.

Criteo

2.09% • Criteo • Advertising

38.

Google Syndication

2.05% • Google • Advertising

39.

Live Intent

2.05% • LiveIntent • Site Analytics

40.

Google Analytics

2.05% • Google • Site Analytics

41.

sovrn

2.02% • Sovrn Holdings Inc • Advertising

42.

LinkedIn Ads

2.02% • Microsoft • Advertising

43.

33Across

1.94% • 33Across • Advertising

44.

Rise

1.9% • Rise Code • Advertising

45.

ID5 Sync

1.88% • ID5 Technology • Advertising

46.

LiveRamp CMP

1.85% • LiveRamp • Consent Management

47.

Lotame

1.83% • Lotame • Advertising

48.

Google Analytics with signals

1.79% • Google • Advertising

49.

ShareThrough

1.79% • Sharethrough, Inc • Advertising

50.

Adobe Audience Manager

1.77% • Adobe • Advertising

51.

Adyoulike

1.75% • Open Web • Advertising

52.

Integral Ad Science

1.73% • Integral Ad Science, Inc. • Advertising

53.

Yahoo! Analytics

1.7% • Verizon • Site Analytics

54.

PageFair

1.66% • Blockthrough • Customer Interaction

55.

Adform

1.62% • Adform • Advertising

56.

Permutive

1.62% • Permutive, Inc. • Advertising

57.

ad-delivery.net

1.6% • • Misc

58.

Cloudflare

1.58% • Cloudflare • Hosting

59.

OneTag

1.56% • OneTag • Advertising

60.

Unruly Media

1.53% • Tremor International • Advertising

61.

SMART AdServer

1.49% • Smart Adserver • Advertising

62.

Rhythmone Beacon

1.36% • RhythmOne, LLC • Advertising

63.

Yahoo! Ad Manager Plus

1.34% • Verizon • Advertising

64.

StackAdapt

1.3% • StackAdapt • Advertising

65.

Google AdServices

1.3% • Google • Advertising

66.

Turn Inc.

1.28% • Singtel • Advertising

67.

Beeswax

1.26% • Beeswax • Advertising

68.

Ogury

1.26% • Ogury • Advertising

69.

Outbrain

1.21% • Outbrain • Advertising

70.

PulsePoint

1.17% • PulsePoint, Inc. • Advertising

71.

Aggregate Knowledge

1.17% • TransUnion • Advertising

72.

Zemanta

1.17% • Outbrain • Customer Interaction

73.

RTB House

1.15% • RTB House • Advertising

74.

Yieldmo

1.15% • Yieldmo, Inc. • Advertising

75.

Bidtellect

1.11% • Simpli.fi • Advertising

76.

AddThis

1.09% • Oracle • Advertising

77.

Dotomi

1.02% • Conversant • Advertising