mckinsey.com

1.

Adobe Dynamic Tag Management

83.77% • Adobe • Essential

2.

CookieLaw by OneTrust (formerly Optanaon)

78.32% • OneTrust • Consent Management

3.

Demandbase

67.29% • Demandbase • Advertising

4.

SOASTA mPulse

57.49% • Akamai Technologies • Site Analytics

5.

New Relic

47.69% • New Relic • Site Analytics

6.

OneTrust

24.39% • OneTrust • Consent Management

7.

Adobe Audience Manager

23.91% • Adobe • Advertising

8.

Google

23.84% • Google • Advertising

9.

Adobe Experience Cloud

23.2% • Adobe • Site Analytics

10.

Google Static

21.84% • Google • CDN

11.

SoundCloud

18.38% • SoundCloud • Audio/Video Player

12.

Google Recaptcha

15.84% • Google • Essential

13.

Heap

12.59% • Heap • Site Analytics

14.

Google Tag Manager

11.78% • Google • Essential

15.

LinkedIn Analytics

10.43% • Microsoft • Site Analytics

16.

Google APIs

10.27% • Google • CDN

17.

Hotjar

9.01% • Hotjar • Site Analytics

18.

DoubleClick

8.74% • Google • Advertising

19.

Facebook

8.53% • Meta • Advertising

20.

Brightcove

8.46% • Brightcove • Site Analytics

21.

AppNexus

7.97% • Microsoft • Advertising

22.

Akamai Technologies

7.41% • Akamai Technologies • CDN

23.

Marketo

6.04% • Marketo • Advertising

24.

Brightcove Player

5.19% • Brightcove • Audio/Video Player

25.

Cloudflare

4.82% • Cloudflare • CDN

26.

Google Fonts

4.62% • Google • CDN

27.

boltdns.net

4.54% • • Misc

28.

Google Analytics with signals

4.32% • Google • Advertising

29.

AppDynamics

3.53% • AppDynamics • Site Analytics

30.

Dropbox

2.4% • • Customer Interaction

31.

Sentry

1.97% • Sentry • Site Analytics

32.

LinkedIn Ads

1.77% • Microsoft • Advertising

33.

Embedly

1.51% • Medium • Site Analytics

34.

Amazon Web Services

1.12% • Amazon • Hosting

35.

Google Analytics

1.12% • Google • Site Analytics

36.

Google AdServices

1.07% • Google • Advertising