merriam-webster.com

1.

Google Tag Manager

92.59% • Google • Essential

2.

Adobe Experience Cloud

60.21% • Adobe • Site Analytics

3.

Google Analytics

43.21% • Google • Site Analytics

4.

Microsoft Clarity

43.0% • Microsoft • Site Analytics

5.

Google Fonts

22.67% • Google • CDN

6.

Google Static

22.31% • Google • CDN

7.

Google

7.12% • Google • Advertising

8.

DoubleClick

4.51% • Google • Advertising

9.

Amazon Advertising

3.66% • Amazon • Advertising

10.

Rubicon

3.53% • The Rubicon Project, Limited • Advertising

11.

ScoreCard Research Beacon

3.1% • comScore, Inc. • Site Analytics

12.

TradeDesk

3.01% • The Trade Desk • Advertising

13.

Criteo

2.87% • Criteo • Advertising

14.

PubMatic

2.76% • PubMatic, Inc. • Advertising

15.

AppNexus

2.74% • Microsoft • Advertising

16.

Index Exchange

2.69% • Index Exchange, Inc. • Advertising

17.

TripleLift

2.66% • TripleLift, Inc. • Advertising

18.

OpenX

2.63% • OpenX Software Ltd. • Advertising

19.

Teads

2.55% • Teads • Advertising

20.

Google Syndication

2.48% • Google • Advertising

21.

Kargo

2.48% • Kargo • Advertising

22.

Microsoft Advertising

2.45% • Microsoft • Advertising

23.

Nativo

2.31% • Nativo • Advertising

24.

Live Intent

2.13% • LiveIntent • Site Analytics

25.

jsDelivr

2.06% • • CDN

26.

33Across

1.89% • 33Across • Advertising

27.

Yahoo!

1.88% • Verizon • Site Analytics

28.

Flashtalking

1.85% • Flashtalking • Advertising

29.

Yahoo! Analytics

1.82% • Verizon • Site Analytics

30.

Brandmetrics.com

1.82% • • Advertising

31.

gumgum

1.62% • GumGum • Advertising

32.

Bidswitch

1.54% • Criteo • Advertising

33.

LiveRamp

1.52% • Acxiom • Advertising

34.

Undertone

1.51% • Perion • Advertising

35.

Rhythmone Beacon

1.5% • RhythmOne, LLC • Advertising

36.

Yieldmo

1.5% • Yieldmo, Inc. • Advertising

37.

Merkle RKG

1.46% • Dentsu Aegis Network • Site Analytics

38.

Dotomi

1.4% • Conversant • Advertising

39.

ID5 Sync

1.35% • ID5 Technology Ltd. • Site Analytics

40.

Improve Digital

1.29% • Improve Digital • Advertising

41.

CookieLaw by OneTrust (formerly Optanaon)

1.28% • OneTrust • Consent Management

42.

RTB House

1.23% • RTB House • Advertising

43.

Aggregate Knowledge

1.21% • TransUnion • Advertising

44.

Tapad

1.09% • Telenor Group • Advertising

45.

Google APIs

1.04% • Google • CDN